Marketing Specialist

📋 Description

• • Join Scale Army as a Marketing Specialist and become an integral part of a dynamic consumer brand platform dedicated to empowering innovative, high-growth DTC brands. This exciting remote opportunity is perfect for individuals based in LATAM, Africa, and Eastern Europe who are eager to contribute to brands that provide practical solutions for families. As this role directly supports U.S.-based clients, a commitment to working within U.S. business hours, specifically aligned with the client’s time zone (9 AM - 5 PM EST), is essential.
• • In this pivotal cross-functional role, you will provide comprehensive support to the SVP of Marketing, two Brand Managers, and Brand Owners across four rapidly expanding owned brands. Your responsibilities will span the execution of high-impact email marketing campaigns designed to foster customer engagement and drive significant revenue growth. Beyond email, you will also play a crucial role in social media management, influencer coordination, and broader marketing operations, making this a truly multifaceted position.
• • The core of this role lies in its blend of creative and analytical tasks. You will be responsible for crafting compelling copy, designing visually appealing assets, analyzing campaign performance, and providing essential operational support. Every campaign you execute will be meticulously aligned with each brand’s unique voice, strategic objectives, and promotional calendar, ensuring consistency and effectiveness.
• • **Email Marketing & Campaign Execution:** Dive deep into the world of email marketing by writing, designing, and executing engaging campaigns. You will build responsive email templates optimized for both desktop and mobile viewing, ensuring a seamless user experience. Leverage your design skills using Canva and the Adobe Suite to create visually striking campaign graphics that capture attention.
• • **Segmentation & Personalization:** Master the art of segmentation and personalization to significantly increase open and click-through rates. Your strategic approach will ensure that the right message reaches the right audience at the right time.
• • **Performance Analysis & Optimization:** Take ownership of tracking and analyzing campaign performance. You will be responsible for reporting on key performance indicators (KPIs) and applying valuable learnings to continuously optimize future email sends. This data-driven approach is key to maximizing campaign ROI.
• • **Compliance & Best Practices:** Ensure all email marketing activities strictly adhere to CAN-SPAM regulations and deliverability best practices, maintaining the integrity and effectiveness of the brand's email program.
• • **Content Calendar Management:** Collaborate closely with the Junior Brand Manager and Brand Manager to maintain and update the email content calendar, ensuring a well-organized and timely flow of communications.
• • **Industry Awareness:** Stay ahead of the curve by remaining informed on the latest email marketing trends, Klaviyo updates, and performance best practices, bringing innovative ideas to the team.
• • **Community Management:** Take the lead in day-to-day engagement across the brand's social media platforms. You will be the voice of the brand, responding promptly and professionally to direct messages, comments, and community inquiries to foster a positive and responsive brand image.
• • **Influencer & UGC Coordination:** Actively identify and reach out to User-Generated Content (UGC) creators and micro-influencers for exciting content partnerships. You will manage the contracting, onboarding, and whitelisting setup processes, ensuring smooth collaborations.
• • **Marketing & Operational Support:** Provide essential assistance to the SVP of Marketing and Brand Managers with various campaign executions and brand initiatives. This includes placing and tracking product sample orders for influencer, media, and campaign use, as well as supporting the planning and execution of brand photo shoots, managing production schedules and talent coordination.
• • **Administrative Excellence:** Manage calendars, timelines, and other administrative needs to ensure seamless cross-functional collaboration and efficient project execution within a fast-paced, entrepreneurial setting.
• • This role offers an unparalleled opportunity for hands-on exposure across multiple high-growth DTC brands within a supportive and collaborative team environment. You will have the chance to shape compelling brand storytelling that drives measurable results, significantly expand your expertise across email, influencer, and digital marketing disciplines, and make a tangible impact from day one. Grow your career within a dynamic, fast-paced, and entrepreneurial ecosystem.