Marketing Specialist - LATAM

Amboss Technologies Inc.

Job Overview

Location

Colombia

Job Type

Full-time

Full Job Description

📋 Description

• We are looking for an experienced marketer to drive our growth across Latin America as a Marketing Specialist - LATAM.
• As the LATAM Marketing Specialist, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets.
• You will work cross-functionally with global teams (CRM, Performance Marketing, Creative, Product) while adapting initiatives to local market nuances, language differences, and region-specific behaviors.
• This role requires a strategic mindset, strong execution skills, and the ability to operate effectively in a fast-evolving environment.
• You will develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians.
• You will adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors.
• You will plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region.
• You will monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels.
• You will own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM.

🎯 Requirements

• 3+ years of experience in digital marketing from SaaS or B2C in Latin America.
• Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp).
• Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging.
• Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives.
• Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
• Highly reliable business partner, always on the hunt for solutions and improvements.
• Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
• Excellent communication skills in Spanish and English; Portuguese is a strong plus.

🏖️ Benefits

• Learning & Development (Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more).
• Work From Somewhere Sunny (Access to our offices in Cagliari and Cape Town, visit the HQs, Berlin in summer).
• Diversity, equity, and inclusion are core to our values, and we are committed to fostering an inclusive, respectful, and supportive environment.

Skills & Technologies

Remote

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Amboss Technologies Inc.

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About Amboss Technologies Inc.

Amboss Technologies operates the Amboss platform, a data analytics and intelligence network for the Bitcoin Lightning Network, providing real-time routing optimization, channel management tools, and market insights for node operators, merchants, and enterprises to improve liquidity, reduce payment failures, and enhance overall network efficiency.

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