Marketing Specialist – São Paulo Onsite

📋 Description

• • Coordinate and execute marketing activities aligned with the company’s global strategy across Latin America.
• • Manage end-to-end digital and traditional marketing campaigns, ensuring proper implementation, tracking, and follow-up.
• • Coordinate and manage relationships with external marketing agencies, advertising vendors, and strategic partners.
• • Support the planning and execution of events, trade shows, product launches, and promotional activities.
• • Develop and manage social media content, including scheduling, publishing, and community engagement across platforms.
• • Prepare detailed performance reports, campaign analyses, and market insights using KPIs and marketing metrics.
• • Monitor campaign performance metrics to identify optimization opportunities and drive data-informed decisions.
• • Provide operational and administrative support for daily marketing department functions.
• • Utilize Excel, PowerPoint, Word, Canva, Acrobat, Claude, and GPT for campaign planning, reporting, and content creation.
• • Track and analyze digital marketing performance using tools such as Google Analytics, CRM platforms, and marketing automation systems.
• • Maintain brand consistency across all marketing channels and materials in alignment with global guidelines.
• • Collaborate with multicultural teams to ensure seamless execution of regional marketing initiatives.
• • Conduct competitive analysis and market research to inform campaign strategies and positioning.
• • Ensure timely delivery of all marketing deliverables within budget and according to approved timelines.
• • Communicate campaign results and insights to internal stakeholders and senior leadership.
• • Adapt marketing tactics based on regional consumer behavior and market dynamics in Latin America.
• • Maintain accurate documentation of campaign assets, vendor contracts, and budget allocations.
• • Support the development of content calendars and editorial plans for social media and digital channels.
• • Stay updated on industry trends, emerging platforms, and best practices in digital and traditional marketing.
• • Assist in the creation of promotional materials and collateral for in-store, digital, and event-based activations.