Marketing Unity Developer - Paper.io 2

Voodoo SAS

Job Overview

Location

Paris

Job Type

Full-time

Full Job Description

📋 Description

• Use Unity to modify and iterate on Paper.io 2 gameplay mechanics to create engaging, high-performing video ad variants tailored for global user acquisition campaigns
• Design and implement custom game setups including new animations, scenes, environments, skins, and rebranding elements specifically for advertising purposes
• Develop and test creative variations of Paper.io 2 by adjusting core gameplay elements such as scoring, power-ups, levels, and visual themes to maximize ad engagement
• Record, edit, and upload raw gameplay footage directly from modified Unity builds for use in A/B tested ad campaigns across global platforms
• Collaborate with the Creative Squad to deliver optimized game builds and assets to marketers for rapid testing and iteration of creative concepts
• Analyze performance metrics of live ad campaigns and benchmark against competitor creatives to inform iterative improvements in gameplay adaptations
• Prototype and solve technical challenges to adapt Paper.io 2’s engine for non-standard ad formats, including time-limited mechanics, alternate rulesets, and visual overrides
• Maintain version control and documentation of all Unity project modifications to ensure reproducibility and scalability across multiple ad variants
• Translate marketing objectives into actionable technical changes within the game codebase, balancing creative demands with performance and stability requirements
• Work closely with data and creative teams to align technical implementations with campaign goals, ensuring that gameplay modifications drive measurable user acquisition results
• Stay current with trending ad creatives in the hypercasual and arcade game space to identify opportunities for innovative gameplay adaptations in Paper.io 2
• Contribute to the rapid production cycle of video ads by delivering polished, campaign-ready builds within tight deadlines, often requiring same-day iterations
• Support the growth of Paper.io 2 as a flagship title by continuously generating fresh, data-informed creative assets that sustain its global user acquisition momentum
• Ensure all modified game builds comply with platform guidelines and technical requirements for ad placement on major mobile ad networks
• Maintain a hacker mindset to creatively bypass technical limitations and develop unconventional solutions that enhance ad appeal without compromising game integrity
• Act as the primary technical liaison between marketing and engineering for all Paper.io 2 creative production needs, ensuring seamless asset handoff and feedback integration

🎯 Requirements

• Strong Unity development skills with proven experience building or modifying 2D mobile games
• Demonstrated ability to adapt gameplay mechanics for advertising purposes
• Basic proficiency in 2D/3D graphics design tools such as Photoshop or Blender
• Creative and hacker mindset with a passion for casual and arcade games, especially Paper.io-style gameplay
• Excellent spoken and written English
• Strong sense of ownership and adaptability in fast-paced, data-driven environments

🏖️ Benefits

• Competitive salary
• Other benefits according to the country of residence

Skills & Technologies

Hybrid

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Voodoo SAS

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About Voodoo SAS

Voodoo SAS is a French mobile game publisher and developer headquartered in Paris. Founded in 2013, the company creates and distributes free-to-play hyper-casual and hybrid-casual games for iOS and Android, including titles like Helix Jump and Paper.io. Voodoo operates worldwide studios and uses data-driven design to rapidly prototype and scale titles, generating revenue through in-app advertising and purchases.

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