Media Planning Senior Executive

📋 Description

• • **What the role is and why it matters:**
• • As a **Media Planning Senior Executive** at OMG UK Limited, you will play a pivotal role in shaping and executing media strategies that drive client success. This position is critical because it bridges the gap between client objectives and effective media execution, ensuring campaigns reach the right audiences through the most impactful channels. Your work will directly influence brand growth, campaign performance, and client satisfaction, making this a dynamic and high-impact role within a globally recognized media agency.
• • **What the person will do day to day:**
• • **Client Collaboration & Strategy Development:** Work closely with clients and internal account teams to understand marketing objectives, target audience profiles, and campaign goals. Translate these insights into integrated media plans that leverage both traditional and digital platforms (e.g., TV, radio, print, digital, social media) to maximize reach and engagement.
• • **Market Research & Audience Insights:** Conduct thorough market research to identify audience behaviors, media consumption trends, and competitive landscapes. Use these insights to inform media planning decisions and optimize campaign performance.
• • **Media Channel Evaluation:** Assess the cost-effectiveness, reach, and engagement potential of various media channels. Recommend the most suitable platforms to ensure optimal message delivery and campaign success.
• • **Campaign Activation & Coordination:** Oversee the seamless activation of media campaigns across multiple channels, working collaboratively with specialist teams (e.g., investment, finance, creative, PR) to ensure smooth execution and alignment with client expectations.
• • **Performance Reporting & Recommendations:** Prepare detailed reports for clients, highlighting key insights, campaign performance metrics, and actionable recommendations for future strategies. Present these findings in a clear and compelling manner to foster client trust and drive continuous improvement.
• • **Client Relationship Management:** Serve as a primary point of contact for clients, providing regular updates, addressing concerns, and managing expectations. Build and maintain strong relationships to better understand client business goals and deliver tailored solutions.
• • **Financial Process Adherence:** Ensure compliance with finance processes, including timely and accurate billing for campaign activities, to maintain transparency and accountability with clients.
• • **Emerging Technology Exploration:** Stay informed about industry advancements, including AI and automation tools, and explore how these technologies can enhance creativity, efficiency, and campaign performance.
• • **About the team or company:**
• • **PHD UK**, part of **Omnicom Media Group (OMG)**, is a trailblazing media agency renowned for its innovation, creativity, and growth-focused strategies. As the reigning **Campaign AND Media Week Awards Media Agency of the Year** and the **most awarded media agency in the world** (Warc Media 100 rankings, March 2026), PHD UK sets the standard for excellence in the industry. Founded in London in 1990, the agency pioneered strategic and creative media planning, a philosophy that continues to drive its success today.
• • With over **100 offices in 74 countries**, PHD UK leverages a global network to deliver remarkable campaigns that drive remarkable growth. The agency’s culture of **Ingenuity** encourages bold thinking, collaboration, and the use of data and technology to push boundaries and achieve client objectives.
• • **What the person can learn or achieve in this role:**
• • **Professional Growth:** Develop expertise in media planning, buying, and campaign execution, gaining hands-on experience with cutting-edge tools and industry best practices. This role offers a unique opportunity to work with high-profile clients and campaigns, accelerating your career in media and marketing.
• • **Leadership & Strategic Thinking:** Enhance your ability to think critically, solve complex problems, and make data-driven decisions. You will learn to balance creativity with analytical rigor, positioning yourself as a strategic advisor to clients and a leader within the agency.
• • **Industry Insights & Networking:** Stay at the forefront of media trends, including digital transformation, AI, and automation. Build a robust professional network by collaborating with cross-functional teams, clients, and industry partners, opening doors to future opportunities.
• • **Impactful Work:** Contribute to campaigns that shape brand narratives and drive business growth. Your work will have a tangible impact on clients’ success, providing a sense of fulfillment and purpose in your role.