Media Relations Specialist

Flock Safety Inc.

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the primary point of contact between Flock Safety and media outlets, pitching compelling crime-solving stories to journalists and securing consistent positive press coverage.
• Draft, edit, and distribute press releases, media advisories, and pitch emails aligned with Flock’s mission, product updates, and community impact milestones.
• Proactively build and maintain relationships with reporters, editors, and producers across local, national, and industry-specific media channels.
• Coordinate and support public sector press conferences, including those involving law enforcement, city officials, and elected representatives.
• Engage directly with Flock’s public sector customers (cities, schools, law enforcement agencies) to identify and source authentic, newsworthy stories of crime reduction and missing person resolutions.
• Respond swiftly and accurately to daily media inquiries, ensuring consistent, compliant, and brand-aligned messaging across all communications.
• Collaborate cross-functionally with Sales, Marketing, Product, and Customer Success teams to align media narratives with business priorities and product launches.
• Monitor media coverage using PR and media monitoring tools, track key metrics, and provide regular reports on coverage volume, sentiment, and reach.
• Act as a confident and credible spokesperson for Flock Safety in media interactions, public events, and internal stakeholder briefings.
• Manage multiple media relations projects simultaneously, prioritizing tasks based on urgency, impact, and editorial deadlines in a fast-paced environment.
• Adapt messaging and storytelling approaches based on audience, region, and media outlet to maximize engagement and coverage success.
• Maintain accurate records of media contacts, outreach efforts, and campaign outcomes in centralized databases and CRM systems.
• Represent Flock Safety at public events, community forums, and media roundtables with professionalism and deep knowledge of the company’s technology and impact.
• Receive and act on constructive feedback from leadership and peers to continuously refine messaging, pitch strategies, and media engagement tactics.
• Stay current on evolving media trends, public safety narratives, and regulatory landscapes affecting technology deployment in public sectors.
• Support crisis communications efforts by preparing rapid-response materials and coordinating messaging during sensitive or high-profile incidents.
• Ensure all communications adhere to Flock’s commitment to privacy, transparency, and ethical technology use.

🎯 Requirements

• 4-6 years of public relations experience, either at an agency or in-house
• Direct experience pitching stories to and building relationships with reporters
• Experience working with public sector employees (e.g., law enforcement, city/county officials, elected representatives)
• Exceptional written and verbal communication skills with proven ability to write press releases and media pitches
• Strong organizational skills and ability to manage multiple high-priority projects in a fast-moving environment
• Self-starter mentality with the ability to work independently and meet deadlines without supervision

🏖️ Benefits

• Flexible PTO plus 11 company holidays
• Fully-paid health benefits including Medical, Dental, and Vision, with HSA match
• 12 weeks of 100% paid parental leave, plus 6-8 additional weeks for birthing parents
• $50,000 lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses through Maven
• $150 monthly WFH stipend
• $300 annual productivity stipend for tools like Audible, Calm, or Masterclass
• One-time $750 home office stipend
• Access to Spring Health for mental health therapy, coaching, and medication management
• Access to Cariloop for caregiver support
• 1:1 sessions with Carta Tax Advisors for equity and grant guidance
• Participation in four Employee Resource Groups: Women of Flock, Flock Proud, LEOs, and Melanin Motion
• Flock Stock Options

Skills & Technologies

Spring

Remote

Degree Required

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Flock Safety Inc.

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About Flock Safety Inc.

Flock Safety provides cloud-based automated license plate recognition and video analytics for law enforcement, private communities, and businesses. Its solar-powered cameras capture vehicle details, detect crimes such as theft and violent offenses, and generate evidence packages accessible via a web platform. The company emphasizes privacy controls, encrypted data handling, and configurable retention policies. Deployed across thousands of U.S. neighborhoods and agencies, the system integrates with existing public safety workflows to accelerate investigations, reduce response times, and improve crime clearance rates without adding patrol resources.

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