MSP, Partner Marketing Manager

📋 Description

• • Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term partner growth across Blackpoint Cyber’s existing MSP partner base.
• • Build and manage email nurture programs tailored to MSP partners at different stages of the lifecycle, ensuring consistent and targeted communication.
• • Lead MSP-exclusive initiatives including webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing teams.
• • Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support partner growth and enablement.
• • Work closely with Account Management and Customer Success teams to align marketing programs with MSP partner needs, lifecycle milestones, and retention goals.
• • Support communications to MSP partners regarding product updates, new programs, and key company initiatives.
• • Partner with the RevOps team to execute campaigns using HubSpot, track performance metrics, and identify insights for optimization.
• • Manage multiple marketing projects and timelines simultaneously to ensure accurate, timely, and high-quality execution.
• • Report on program performance using data-driven metrics and provide actionable recommendations to improve engagement, adoption, and partner success.
• • Ensure all marketing materials and campaigns reflect value-based messaging that resonates with MSP partners and drives measurable business outcomes.
• • Maintain a deep understanding of the MSP partner lifecycle and apply that knowledge to design programs that support adoption, growth, and retention.
• • Serve as the primary marketing liaison between Blackpoint Cyber and its MSP partner ecosystem, ensuring consistent messaging and strategic alignment.
• • Continuously refine marketing strategies based on campaign performance, partner feedback, and evolving market dynamics within the cybersecurity space.
• • Contribute to the development of KPIs and success measures for MSP partner marketing initiatives, ensuring accountability and measurable impact.
• • Proactively identify opportunities to enhance partner engagement through innovative marketing tactics and improved enablement content.
• • Maintain organizational rigor in campaign documentation, asset management, and cross-team alignment to ensure scalability and repeatability of programs.
• • Represent the MSP partner voice within marketing strategy discussions, advocating for programs that address real partner challenges and priorities.
• • Ensure all marketing activities comply with brand guidelines and support Blackpoint Cyber’s mission of delivering national security-grade cybersecurity solutions to commercial customers.