Off-Page SEO Specialist

Firecrawl Inc.

Job Overview

Location

San Francisco, CA (Hybrid) OR Remote (Americas, UTC-3 to UTC-10)

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end off-page SEO for Firecrawl, including backlink acquisition, digital PR, brand mentions, and citations within LLMs like ChatGPT, Perplexity, and Claude.
• Build and scale a systematic backlink acquisition program—targeting lists, crafting outreach sequences, tracking responses, and measuring impact on domain rating (DR) and referral traffic.
• Execute digital PR campaigns targeting publications, newsletters, podcasts, and roundups read by developers, with a focus on developer-facing and GitHub-adjacent platforms.
• Lead generative engine optimization (GEO) efforts by identifying and securing citations in AI-generated responses, reverse-engineering what content gets pulled into LLM overviews, and shipping a repeatable strategy that compounds over time.
• Partner with the content team to develop linkable assets such as original research, technical deep-dives, and benchmarks that naturally earn citations and backlinks.
• Monitor brand mentions and unlinked citations across the web; convert opportunities where possible and analyze missed opportunities to refine strategy.
• Track and report weekly metrics: domains acquired, citation share within LLMs, referral traffic, and share of voice on target queries tied to developer tool discovery.
• Operate independently with no agency support or team of outreach specialists—own all execution, system-building, and measurement.
• Apply deep expertise in technical and developer audiences, understanding which communities, platforms, and content formats drive authority for developer tools.
• Use data tools like Ahrefs to analyze backlink profiles, track citation trends, and connect off-page efforts to signup and activation metrics where feasible.
• Avoid black-hat tactics; focus exclusively on sustainable, white-hat authority-building that aligns with Firecrawl’s long-term infrastructure goals.
• Adapt quickly in a fast-moving, loosely defined environment where ownership extends beyond traditional SEO boundaries into emerging AI-driven discovery channels.
• Submit work samples including past backlink campaigns, GEO strategies, or measurable outcomes (DR lift, referral traffic, citation share) as part of the application.
• Design and present a 90-day off-page + GEO plan during the interview process, including a live audit of Firecrawl’s current footprint and a 30-day action plan with drafted pitches.

🎯 Requirements

• 5+ years of hands-on experience in off-page SEO with full ownership of backlink building and digital PR at a technical or developer-facing product company
• Proven track record in generative engine optimization (GEO), including tracking and securing citations in LLMs like ChatGPT, Perplexity, and Claude
• Demonstrated ability to execute outreach independently—no templated blasts, with a history of building relationships with editors, maintainers, and newsletter authors
• Experience working solo with no team or agency support, owning all aspects of execution, measurement, and system-building
• Strong data literacy with proficiency in tools like Ahrefs to analyze backlinks, track citation share, and tie off-page efforts to business metrics
• Deep understanding of developer audiences and the publications, newsletters, and communities that influence tool adoption

🏖️ Benefits

• Salary range of $140,000 to $180,000/year (U.S.-based in San Francisco); compensation adjusted fairly for non-U.S. locations based on cost of living
• Up to 0.05% equity in Firecrawl
• 15 days mandatory PTO; beyond 24 days, time off is granted upon request (holidays excluded)
• 12 weeks fully paid parental leave for all parents
• $100/month wellness stipend for gym, therapy, massages, or other personal wellness expenses
• $1,000/year learning and development budget for professional growth
• Full medical, dental, and vision coverage (100% for employees, 50% for dependents) for U.S.-based employees
• Employer-paid life, short-term, and long-term disability insurance
• 401(k) plan with pre-tax benefits and commuter benefits (U.S.-only)
• Pet insurance coverage
• For San Francisco-based employees: snacks, drinks, team lunches, ping pong, and a loaner e-bike
• 3 paid months of sabbatical after 4 years of service
• Team offsites with no forced team-building activities

Skills & Technologies

GitHub

Remote

$140k-180k

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Firecrawl Inc.

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About Firecrawl Inc.

Firecrawl Inc. provides an API that converts entire websites into clean markdown or structured data. Designed for AI applications, the service crawls all accessible subpages, renders dynamic content, and returns LLM-ready output without requiring sitemaps. It includes built-in scraping, search, and extraction capabilities for building knowledge bases, fine-tuning datasets, or powering chatbots. The company targets developers and data teams who need reliable web content ingestion at scale, offering cloud-hosted endpoints and self-hosted options under a usage-based pricing model.

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