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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
November 4, 2025
Full Job Description
đź“‹ Description
- • Lead the end-to-end creation and delivery of high-impact, award-winning influencer marketing campaigns for a portfolio of globally recognised brands, translating business objectives into culturally resonant, creator-led stories that drive measurable growth.
- • Own the influencer strategy from the moment a client brief lands: interrogate objectives, size the opportunity, map audience tribes, set KPI frameworks, and architect channel, creator, and content blueprints that balance reach, relevance, and ROI.
- • Build and nurture a diverse network of creators, agents, and platform partners—negotiating contracts, briefing talent, and guiding creative development—while ensuring every collaboration is brand-safe, legally compliant, and authentically on-brief.
- • Collaborate daily with cross-functional teams across paid, owned, and earned media to weave influencer touchpoints into holistic customer journeys; brief designers, copywriters, and media planners to amplify creator assets across TikTok, Instagram, YouTube, Twitch, and emerging platforms.
- • Translate data into insight: use social listening, platform analytics, and brand-lift studies to optimise live campaigns in real time, then craft compelling post-campaign reports that prove commercial impact and secure future investment.
- • Champion creativity and innovation by spotting cultural trends, beta-testing new platform features, and pitching bold, first-to-market activations that position OMD UK as the go-to agency for progressive influencer marketing.
- • Mentor and upskill a growing team of executives and managers; run training sessions on creator vetting, FTC/ASA compliance, rate benchmarking, and storytelling formats, fostering a culture of curiosity and excellence.
- • Present confidently to C-suite clients and category leads, distilling complex strategies into clear narratives that secure buy-in and budget, while acting as the day-to-day senior point of escalation for influencer deliverables.
- • Contribute to new-business pitches by designing influencer-centric solutions that differentiate OMD UK, working closely with strategy, creative, and investment teams to craft winning proposals.
- • Embed diversity, equity, and inclusion into every campaign—ensuring creator rosters reflect society, content avoids stereotypes, and campaigns positively impact under-represented communities.
- • Manage multiple concurrent campaigns with six- and seven-figure budgets, maintaining rigorous timelines, PO systems, and reconciliation processes to protect profitability and client trust.
- • Stay ahead of regulatory shifts (CMA, ASA, FTC) and platform policy changes, updating internal playbooks and client guidance to safeguard reputation and maintain industry-leading standards.
- • Represent OMD UK at industry events, award juries, and panel discussions, elevating the agency’s thought-leadership profile while forging partnerships that unlock exclusive creator access and beta opportunities.
🎯 Requirements
- • 6+ years’ hands-on experience devising and executing large-scale influencer marketing campaigns within an agency, media owner, or brand environment, with proven success delivering measurable business results.
- • Deep fluency across Instagram, TikTok, YouTube, Twitch, and emerging creator platforms, including algorithm mechanics, ad formats, and creator monetisation tools.
- • Demonstrated ability to manage multi-million-pound budgets, complex timelines, and senior stakeholder expectations simultaneously without compromising quality.
- • Strong analytical mindset: proficient in platform analytics, social listening tools, and campaign measurement frameworks; able to turn data into actionable insights and persuasive stories.
- • Exceptional leadership and people-development skills, with a track record of coaching junior talent and fostering inclusive, high-performing teams.
- • Outstanding communication and presentation skills—comfortable pitching to C-suite clients, negotiating with agents, and writing razor-sharp creative briefs.
🏖️ Benefits
- • Fully remote working model with the option to hot-desk at state-of-the-art London offices whenever you choose, plus flexible hours to support work-life balance.
- • 25 days’ annual leave (plus bank holidays) rising to 28 with service, plus your birthday off and the opportunity to buy or sell up to 5 additional days.
- • Comprehensive private medical insurance, life assurance, income protection, and a generous pension scheme with company contributions up to 7.5%.
- • Annual personal development budget of £1,500 for courses, conferences, and certifications, plus access to OMD’s global learning platform and mentorship programmes.
- • Enhanced family-friendly policies including 18 weeks’ fully paid maternity and adoption leave, 6 weeks’ fully paid paternity leave, and phased return-to-work support.
Skills & Technologies
Junior
Remote
About OMG UK Limited
OMG UK Limited is a London-headquartered digital marketing and media agency founded in 2000. It provides data-driven advertising, programmatic trading, search, social, creative and technology services to brands and publishers across the United Kingdom. The company operates as part of Omnicom Media Group, leveraging global network resources while offering localized strategy, planning and analytics. Core offerings include audience targeting, media buying, campaign optimization, brand safety and marketing technology integration. Clients span retail, finance, automotive, entertainment and consumer goods sectors. OMG UK Limited is registered in England and Wales, with offices in London, Manchester and Edinburgh.
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