Outbound & AI Visibility Growth Specialist (AEO + SEO)

📋 Description

• • Hangar Aviation Technologies, Inc. is seeking a dynamic and results-oriented Outbound & AI Visibility Growth Specialist to join our innovative team. This role is pivotal in ensuring our company gains maximum discoverability across both established search engine landscapes and the rapidly evolving domain of AI-driven information engines. If you possess a unique blend of outbound sales acumen, a deep understanding of SEO principles, and a forward-thinking approach to AI Engine Optimization (AEO), this is an exceptional opportunity to shape our market presence and drive significant growth.
• • This is an execution-first position, demanding a proactive and hands-on approach. You will be instrumental in driving our go-to-market strategy by spearheading cold outreach initiatives, crafting compelling pitches, actively experimenting with cutting-edge AI tools, and rigorously testing novel distribution tactics to ensure our solutions reach and resonate with the most relevant audiences. Your primary objective will be to place Hangar Aviation Technologies at the forefront of our target markets.
• • Key responsibilities include the comprehensive management and execution of outbound campaigns. This encompasses designing and implementing effective cold email sequences, leveraging LinkedIn for strategic outreach, and engaging in community-driven initiatives to build brand awareness and generate leads. You will be the architect of our initial engagement strategies, ensuring a consistent and impactful presence.
• • A significant aspect of this role involves building and enhancing our visibility through strategic SEO content creation and ongoing optimization. This includes identifying relevant keywords, developing engaging and informative content that addresses audience needs, and ensuring our website and digital assets are optimized for search engine ranking. You will be responsible for driving organic traffic and establishing Hangar Aviation Technologies as a thought leader in the industry.
• • You will be at the forefront of experimenting with AI Engine Optimization (AEO). This involves a deep dive into understanding how AI tools such as ChatGPT, Perplexity, Claude, and other emerging large language models (LLMs) surface information. Your mission will be to discover and implement strategies that ensure our company, products, and services are prominently featured and easily discoverable within these AI-driven ecosystems. This is a unique opportunity to pioneer new visibility channels.
• • Securing earned media placements across a variety of reputable outlets is another critical function. You will identify opportunities for press coverage, contribute to relevant blogs, and develop thought-leadership content that positions Hangar Aviation Technologies as an authority in the aviation technology space. This will involve building relationships with journalists, bloggers, and industry influencers.
• • Collaboration is key to success in this role. You will work closely with our sales and marketing teams to test, refine, and iterate on messaging and value propositions. Your insights from outbound efforts and market engagement will directly inform our broader GTM strategies, ensuring alignment and maximizing impact across all customer touchpoints.
• • This role requires a "scrappy" builder mindset. We are looking for an individual who is not afraid to forge new paths, experiment with unproven tactics, and create playbooks where none currently exist. You should be comfortable with ambiguity, possess a strong bias for action, and thrive in a fast-paced, evolving environment. Your entrepreneurial spirit will be highly valued as you contribute to the foundational growth of our company.
• • You will be empowered to explore and implement innovative growth hacking techniques, leveraging both traditional and emerging digital channels to accelerate customer acquisition and market penetration. This includes staying abreast of the latest trends in digital marketing, AI, and outbound sales strategies.
• • Ultimately, you will play a crucial role in driving measurable business outcomes, directly impacting lead generation, brand awareness, and revenue growth through strategic visibility initiatives across all relevant platforms.