Outbound Marketing Manager

📋 Description

• • Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
• • Design multi-channel outbound sequences across email, cold call, and LinkedIn
• • Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations
• • Develop and test ICP-specific messaging, value props, and objection handling for each vertical
• • Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
• • A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
• • Build experiment frameworks that generate statistically meaningful results fast
• • Kill what doesn’t work quickly. Double down on what does.
• • Design and execute direct mail campaigns to break through to hard-to-reach prospects
• • Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays
• • Coordinate mail timing with outbound sequences for multi-touch impact
• • Manage vendors, creative, and fulfillment
• • Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks
• • Build custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflows
• • Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration
• • Own data quality and flow between systems — if something breaks in the pipeline, you fix it
• • Own outbound messaging end-to-end: write, test, and iterate on all campaign copy
• • Develop persona-specific talk tracks and value narratives for each new vertical
• • Build a library of tested templates, snippets, and sequences that BDRs and AEs can leverage
• • Stay close to Gong calls and customer conversations to keep messaging grounded in real buyer language
• • Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook
• • Generate BDR and AE new business meetings through outbound-sourced sequences
• • Create and grow outbound qualified opportunities and pipeline
• • Run 5–10 active experiments at any time across messaging, signals, and channels
• • Build automations that remove manual work from the outbound process
• • Partner with BDRs on daily outbound execution and follow-up workflows
• • Report on outbound performance by vertical, channel, and sequence — with clear pipeline attribution
• • 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
• • Proven experience building outbound programs that generate qualified pipeline — not just “leads”
• • Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
• • Track record of launching campaigns into new markets or verticals from scratch
• • Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
• • Can connect systems via custom API endpoints and integrations — not just native connectors
• • Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
• • Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations
• • Strong writer who can craft compelling cold outbound copy that gets replies
• • Can develop differentiated messaging for technical and executive personas in financial services
• • Tests relentlessly — you know the difference between copy that sounds good and copy that converts
• • Hands-on experience designing and executing both physical and digital direct mail campaigns
• • Understand how to coordinate mail with outbound sequences for maximum impact
• • Have managed vendors, budgets, and fulfillment for mail programs
• • Marketing to financial institutions, fintechs, or regulated industries
• • Experience at a company in the $5M–$50M ARR scaling phase
• • Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
• • Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
• • Background in fraud, compliance, or risk management industries
• • Own outbound for entirely new ICP verticals — build the playbook, don’t inherit one
• • Work with one of the most advanced AI-powered GTM stacks in B2B SaaS
• • Have the technical freedom to build custom automations and integrations, not just use tools out of the box
• • Operate with high autonomy, real budget, and a team that values speed and experimentation over perfection
• • Directly impact the pipeline and revenue that funds Oscilar’s growth
• • If you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to [email protected] that makes us want to reply.
• • Bonus points if you include a sample outbound sequence for one of our ICP verticals, a GTM automation you’ve built, or a campaign that outperformed expectations.
• • We’ll read every one.