Paid Ads Manager - Marketing Agency

📋 Description

• • Are you a data-driven Paid Ads Manager with a passion for automation and performance optimization? Hangar Aviation Technologies, Inc. is seeking a highly skilled and motivated individual to join our dynamic marketing agency. This is a unique opportunity to work with fast-growing global companies and build a long-term, remote career, contributing directly to client success and our agency's growth.
• • This is an individual contributor role, meaning you'll be deeply involved in the hands-on execution and optimization of paid media campaigns. We are looking for someone who thrives on digging into data, leveraging automation to its fullest potential, and consistently driving measurable improvements in campaign performance. If you enjoy the challenge of managing complex campaigns across multiple platforms and are adept at identifying and capitalizing on optimization opportunities, this role is for you. We value a proactive approach to problem-solving and a commitment to continuous learning and improvement.
• • Your primary focus will be managing and optimizing campaigns across key paid media channels, including Google Ads (Search, Display, Video, Remarketing, Performance Max), Meta Ads (Facebook & Instagram), and Google Local Services Ads (LSA). You will be instrumental in ensuring our clients' advertising efforts are not only visible but also highly effective in generating leads and achieving their business objectives. This role demands a strategic mindset combined with meticulous execution, ensuring every campaign dollar is spent efficiently and effectively.
• • Beyond direct campaign management, you will play a crucial role in supporting the planning and optimization of upper-funnel campaigns. This involves close collaboration with our external Programmatic Display and Connected TV (CTV) partners. You will be the key liaison, coordinating targeting strategies, messaging inputs, budget allocations, and providing essential performance feedback to these partners. Your insights will directly influence the effectiveness of our broader demand-generation initiatives, ensuring a cohesive and impactful marketing strategy across all touchpoints.
• • A significant aspect of this role involves ensuring the integrity and accuracy of our tracking mechanisms. You will be responsible for implementing, monitoring, and troubleshooting conversion tracking using Google Analytics (GA4), Google Ads, and other related tools. Accurate tracking is the bedrock of performance optimization, and your expertise here will be invaluable in demonstrating campaign ROI and identifying areas for refinement. You'll be applying advanced, automated bidding and conversion optimization strategies, such as Maximize Conversions and Target CPA/ROAS, to drive the best possible outcomes for our clients.
• • Analyzing campaign performance is at the core of this position. You will be expected to dive deep into the data, identify trends, pinpoint inefficiencies, and uncover optimization opportunities. This analytical rigor will inform your strategic recommendations and day-to-day optimizations. Furthermore, you will actively participate in testing and evaluating new lead-generation platforms and channels, such as TikTok, Reddit, and other emerging ad networks. Your willingness to experiment and adapt to the evolving digital landscape will be a key differentiator.
• • To ensure consistency and scalability across our client base, you will be responsible for documenting workflows, optimization processes, and best practices. This knowledge-sharing component is vital for our agency's growth and for onboarding new team members. You will leverage AI-driven tools, automation technologies, and advanced reporting platforms to streamline campaign management, gain deeper insights, and present performance data clearly and concisely. Collaboration is key; you will work closely with internal teams to ensure paid media execution, tracking, and reporting are seamlessly aligned across all client accounts. Finally, staying current on platform updates, policy changes, and industry best practices is non-negotiable, ensuring our strategies remain cutting-edge and compliant.
• • This role offers a fantastic opportunity to make a tangible impact on the success of exciting, fast-growing companies while developing your career in a supportive, remote-first environment. If you are a proactive, analytical, and results-oriented Paid Ads Manager, we encourage you to apply.