Paid Media Analyst

📋 Description

• • The Paid Media Analyst role at Wellhub is critical to driving brand awareness and lead generation through strategic paid media campaigns in the Brazilian market, directly supporting the company’s mission to make every company a wellness company.
• • Day to day, the analyst will lead end-to-end paid media campaigns across platforms, optimize performance through testing and analysis of KPIs, audiences, bidding strategies, and creative assets, maintain performance reports, support new initiative launches using CRM tools like Salesforce, propose creative strategies for landing pages, manage agency relationships, and participate in weekly cross-functional meetings with Marketing, Sales, and Paid Media teams.
• • Wellhub is a global workplace wellness platform headquartered in NYC with teams across Europe, North America, and South America, dedicated to revolutionizing employee wellbeing through access to fitness, mindfulness, therapy, nutrition, and sleep resources. The company fosters a culture of wellbeing, collaboration, and inclusivity, where employees are empowered to prioritize their health and bring their full selves to work.
• • In this role, the analyst will develop expertise in B2C paid media strategy, cross-channel campaign optimization, CRM-integrated marketing initiatives, and data-driven decision making using tools like Tableau and Google Workspace, while gaining experience working with international teams and contributing to measurable business impact in a mission-driven organization.