Paid Media Intern - Aethos Milan

Aethos Hotels & Resorts

Job Overview

Location

Essen, Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Embark on an exciting journey with Aethos Hotels & Resorts as our Paid Media Intern, a pivotal role designed to immerse you in the dynamic world of digital advertising within the luxury hospitality sector. This internship offers a unique opportunity to contribute directly to the success of our brand by supporting the strategic planning, execution, and optimization of paid media campaigns across various Aethos properties, including our distinguished hotels, exclusive clubs, and acclaimed restaurants.
• You will play an integral part in the end-to-end campaign lifecycle, starting with the foundational setup and launch of advertising initiatives, with a primary focus on the Meta Ads platform (Facebook and Instagram). Your contributions will be crucial in ensuring our campaigns effectively reach and engage our target audiences, driving awareness, bookings, and overall brand loyalty.
• A key aspect of your role will involve close collaboration with our dedicated brand marketing team and regional marketing coordinators. This partnership is essential for sourcing and curating compelling visual assets, engaging copy, and innovative creative concepts that align with Aethos's unique brand identity and values. You will learn to translate marketing objectives into impactful advertising materials.
• Dive deep into campaign performance analysis by taking ownership of creating comprehensive monthly Meta Ads performance reports. This responsibility will hone your analytical skills as you track key metrics, identify trends, and extract actionable insights to inform future campaign strategies. You'll develop a keen understanding of what drives success in paid media.
• Beyond Meta Ads, you will gain valuable exposure to other critical digital marketing platforms, including Google Ads and Google Analytics. This cross-platform learning experience will broaden your expertise and provide a holistic view of the digital advertising landscape, equipping you with a versatile skill set highly sought after in the industry.
• This internship is more than just a learning experience; it's an opportunity to make a tangible impact. You will contribute to the growth and visibility of Aethos properties by helping to attract new guests and foster deeper engagement with our existing community. Your work will directly influence marketing outcomes and support the company's overarching business objectives.
• You will be instrumental in ensuring that all paid media efforts are meticulously aligned with Aethos's core philosophy: creating extraordinary places, fostering passionate communities, and promoting shared learning experiences. This includes championing our commitment to sustainability, wellbeing, and the luxury of time and space, ensuring our advertising reflects these values.
• Develop a strong understanding of audience segmentation and targeting strategies within Meta Ads, learning how to identify and reach specific demographics, interests, and behaviors relevant to luxury travel and hospitality.
• Assist in the A/B testing of ad creatives, copy, and targeting parameters to continuously optimize campaign performance and maximize return on ad spend (ROAS).
• Support the monitoring of campaign budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
• Gain practical experience in campaign trafficking and setup, ensuring all ads are correctly implemented and tracked.
• Learn to interpret campaign data not just for reporting, but also to provide strategic recommendations for future campaigns, contributing to a data-driven marketing approach.
• Participate in team meetings, contributing ideas and insights to broader marketing discussions and initiatives.
• This role is ideal for an individual who is eager to learn, possesses a strong work ethic, and is passionate about the intersection of marketing, technology, and hospitality. You will be working in a supportive environment that encourages initiative and rewards creativity.
• By the end of this internship, you will have developed a robust understanding of paid media management, campaign analysis, and digital marketing best practices, preparing you for a successful career in this exciting field.

🎯 Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• A proactive and self-motivated attitude with a keen eye for detail.
• Familiarity with social media platforms, particularly Meta Ads (Facebook/Instagram), is a plus.

🏖️ Benefits

• Gain hands-on experience in paid media management within the luxury hospitality industry.
• Opportunity to learn and work with Google Ads and Google Analytics.
• Mentorship from experienced marketing professionals.
• Exposure to a dynamic and fast-paced work environment.
• Opportunity to contribute to impactful marketing campaigns for a growing brand.

Skills & Technologies

Junior

Onsite

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Aethos Hotels & Resorts

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About Aethos Hotels & Resorts

Aethos Hotels & Resorts operates a collection of independent luxury hotels and residences in mountain, coastal, and urban destinations across Europe. The group emphasizes sustainable design, local culture, and immersive guest experiences. Properties include ski lodges in the Alps, beach clubs in the Mediterranean, and city retreats, each designed to reflect its environment. Aethos targets affluent travelers seeking authentic, design-forward stays with wellness, gastronomy, and adventure offerings. The company was founded by hospitality veterans and is backed by investment partners focused on long-term, responsible growth in the upscale hospitality sector.

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