Paid Media Specialist - EMEA (m/f/d)

📋 Description

• • Arc'teryx Equipment Inc. is seeking a highly motivated and results-oriented Paid Media Specialist for the EMEA region, based in Garching, Munich. This pivotal role is designed for an individual passionate about leveraging paid media channels to drive brand awareness, guest acquisition, and ultimately, business growth across Europe.
• • As the Paid Media Specialist, you will be instrumental in the strategic execution and tactical planning of all paid media activations throughout the EMEA market. Your primary responsibility will be to ensure that our paid media efforts effectively reach and engage our target audience, contributing directly to the company's overarching marketing objectives.
• • You will be tasked with developing and implementing comprehensive paid media strategies, focusing on both top-of-funnel initiatives for brand and product campaigns, as well as detailed tactical plans for significant brand experiences and new store opening promotions across the diverse EMEA landscape.
• • This role demands a proactive approach to campaign management, from initial planning and budget allocation to execution, monitoring, optimization, and reporting. You will be expected to stay abreast of the latest trends and best practices in paid media, including search engine marketing (SEM), social media advertising, display advertising, programmatic buying, and emerging platforms.
• • Collaboration will be a cornerstone of your success. You will work closely with the EMEA Brand Communications team, other regional marketing functions, global marketing teams, and external agencies. This cross-functional teamwork is essential for aligning paid media efforts with broader brand messaging, ensuring a cohesive and impactful guest experience across all touchpoints.
• • A key aspect of your role will involve managing and optimizing campaign performance against defined KPIs. This includes analyzing data, identifying trends, and implementing data-driven optimizations to maximize return on ad spend (ROAS) and achieve acquisition targets.
• • You will also play a role in the development of innovative paid media tactics that resonate with the European market, considering cultural nuances and regional preferences. This might involve testing new ad formats, targeting strategies, or platform integrations.
• • The EMEA Brand Communications team is characterized by its collaborative spirit and entrepreneurial drive. You will be joining a team that is dedicated to telling compelling stories, adapting quickly to market changes, and supporting each other to achieve ambitious goals. The team's focus is on both consumer acquisition and retention across retail, wholesale, and e-commerce channels, with a strong emphasis on delivering a purposeful guest experience and expanding the brand's reach throughout Europe.
• • Your contributions will directly impact the growth and visibility of the Arc'teryx brand in a critical international market. You will have the opportunity to shape paid media strategies, experiment with new approaches, and make a tangible difference in how consumers discover and engage with our high-performance products.
• • This role requires a blend of strategic thinking, hands-on execution, analytical prowess, and strong communication skills. You will be responsible for managing significant media budgets and ensuring that every euro spent delivers maximum impact.
• • You will be expected to provide regular performance reports, insights, and recommendations to stakeholders, demonstrating a clear understanding of campaign effectiveness and its contribution to business objectives.
• • Ultimately, you will be a key player in driving the success of Arc'teryx's brand presence and commercial performance across EMEA through expertly managed paid media campaigns.
• • This position offers a unique opportunity to contribute to a globally recognized brand known for its commitment to quality, innovation, and sustainability, within a dynamic and supportive team environment.