Job Overview
Location
Austin, TX
Job Type
Full-time
Category
Marketing
Date Posted
March 28, 2026
Full Job Description
📋 Description
- • As a Paid Search Manager at FloSports, you will play a critical role in driving subscriber acquisition and reactivation through high-impact paid search campaigns that connect passionate sports fans with live and on-demand events across underserved sports verticals, directly contributing to the company’s mission of elevating underrepresented athletic communities.
- • You will own the end-to-end execution and optimization of SEM campaigns on Google Ads and Bing, ensuring precise targeting, timely delivery, and maximum ROI during peak sports events, while collaborating cross-functionally to align messaging with content and analytics teams for cohesive, data-driven performance.
- • Joining FloSports’ Performance Marketing team in Austin, you’ll become part of a diverse, mission-driven organization recognized as a Top Workplace for three consecutive years, where technologists, athletes, creators, and fans unite to build the essential destination for sports that have long been overlooked.
- • In this role, you’ll deepen your expertise in advanced SEM tactics including AI-driven bidding, Performance Max campaigns, and first-party data integration, while gaining hands-on experience in subscription-based marketing, churn reduction, and reactivation strategies within the fast-growing sports streaming industry.
- • Your day-to-day responsibilities will include building, testing, and deploying paid search campaigns across Google Ads and Bing with accurate setup and targeting for major sports events; implementing and managing keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals; monitoring and addressing high-CPA campaigns through performance mitigation steps; tracking campaign attribution to identify data gaps and deliver actionable insights; optimizing real-time performance via dayparting and target controls to reduce CPA and improve ROI; executing A/B tests on ad copy and landing pages to recommend data-backed optimizations; coordinating with Content and Analytics teams to validate data and ensure cohesive messaging; staying current with paid search trends, AI opportunities, and sports streaming insights; providing timely inputs for the weekly business review (WBR) report; delivering ad hoc performance reports to support strategic decisions; and actively overseeing campaign performance during weekends and holidays to prevent premature budget exhaustion.
🎯 Requirements
- • 5+ years of hands-on experience in Paid Search (SEM) with proven expertise in building, launching, and optimizing campaigns in Google Ads and Bing
- • Deep understanding of keyword strategy, Quality Score, and core SEM metrics including CPA and ROAS, with ability to interpret data and adjust campaigns for improved engagement and conversions
- • Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts, combined with strong organizational skills, meticulous documentation, and detail-oriented execution in fast-paced environments
- • Must be local to Austin, TX, or willing to relocate to join the onsite Performance Marketing team
🏖️ Benefits
- • Recognized three years in a row as a Top Workplace by the Austin-American Statesman, reflecting a culture of excellence and employee satisfaction
- • Annual equity awards for all top performers, aligning employee success with company growth
- • Competitive and comprehensive medical, dental, and vision plans, plus company-paid short-term disability, long-term disability, and life insurance for peace of mind
- • Generous 401(K) company match that vests immediately, supporting long-term financial wellness
- • Progressive parental leave policies and flexible paid time off to support work-life balance
- • Regular team-building and social events including hack-a-thons, stocked snack bars, and weekly catered lunch and breakfast tacos
- • Company donations to youth teams and leagues coached by employees, reinforcing community impact and values-driven culture
Skills & Technologies
Onsite
About FloSports Inc.
FloSports Inc. is an American subscription-based sports streaming company founded in 2006. It produces and distributes live events and original content across more than 25 niche sports, including wrestling, cycling, track and field, gymnastics, cheerleading, and motorsports. The company operates proprietary technology platforms that handle live production, digital distribution, and subscription management. FloSports partners with collegiate athletic conferences, national governing bodies, and individual leagues to broadcast competitions that receive limited coverage from mainstream media. Headquartered in Austin, Texas, it monetizes through monthly and annual streaming memberships and advertising partnerships.
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