Paid Social Manager

Darkroom Software, Inc.

Job Overview

Location

Portugal

Job Type

Full-time

Full Job Description

📋 Description

• Darkroom Software, Inc. is seeking a highly skilled and performance-driven Paid Social Manager to spearhead growth marketing initiatives for emerging brands. This pivotal role is instrumental in engineering the success of tomorrow's brands by leveraging cutting-edge AI technology and executive-level strategy to deliver measurable impact. As a leading next-generation growth marketing firm, Darkroom is dedicated to replacing the inertia of traditional advertising with a model built for speed, intelligence, and demonstrable results, driving billions in attributable revenue across diverse e-commerce landscapes.
• In this dynamic position, you will be responsible for the end-to-end management of paid social campaigns across major platforms including Meta, TikTok, Pinterest, and Connected TV (CTV). Your day-to-day will involve meticulously planning, developing, and implementing comprehensive paid media strategies designed to significantly increase brand visibility, enhance recognition, and drive new user acquisition and lead generation. A critical aspect of your role will be conducting in-depth brand and website audits to thoroughly understand client value propositions, core products, and brand aesthetics, identifying key opportunities to differentiate them in competitive marketplaces. You will demonstrate an obsession with short-form and direct response creative, focusing on how to best sell products, construct compelling hooks, and strategically guide clients on the optimal allocation of their advertising spend behind winning creative assets. Furthermore, you will conduct rigorous competitive research to ensure campaign success and identify new acquisition audience targeting opportunities. You will manage a portfolio of 5-10 Paid Media accounts, encompassing platforms like Meta Ads, TikTok, and Pinterest, with aggregate monthly spends ranging from $80,000 to $3 million, ensuring meticulous oversight and optimization.
• Your responsibilities will extend to utilizing Platform Ad Managers, third-party reporting tools, and AI to derive actionable insights aimed at increasing client revenues month-over-month and effectively solving attribution challenges. You will maintain a religious mastery of crucial Key Performance Indicators (KPIs) such as CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate, ensuring all campaign activities are aligned with these critical metrics. A deep understanding of industry-wide benchmarks across all stages of the e-commerce marketing funnel will be essential for informed decision-making. You will implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms, responding swiftly to performance trends observed on ad platforms, requiring daily engagement with these environments. Proactively developing quarterly strategies for clientele, based on perceived success metrics, ad spends, Year-over-Year (YoY) performance metrics, and projections, will be a key deliverable. You will conduct deep dives into competitor research, industry best practices, and brand identity to effectively manage client expectations and continuously brainstorm innovative marketing initiatives, creative assets, and copy, followed by thorough results review.
• You will also be expected to understand and apply full-funnel marketing strategies to ensure new customer acquisition is healthy and integrated within the broader e-commerce ecosystem. Understanding specific client needs for success and preemptively delivering projections and forecasts that inform client quarterly strategies will be crucial. A willingness and openness to learn and understand e-commerce Profit and Loss (P&L) statements, with a comfortability engaging with financial metrics, is also a requirement for this role. This position offers a unique opportunity to collaborate directly with leadership, contributing to the growth of high-performing U.S. brands in a fast-paced, high-accountability environment. Darkroom serves as a career incubator for ambitious marketers operating at the intersection of business, design, and innovation, providing unparalleled exposure to diverse aspects of the marketing and advertising industry.
• The team at Darkroom is comprised of A-players dedicated to building something exceptional. The company fosters a culture of speed, deep thinking, and rigorous contribution from every team member. High standards for performance, creativity, and ownership are maintained, coupled with strong mutual support. The environment is characterized by a lack of ego and red tape, allowing world-class talent to focus on building remarkable outcomes. This role offers significant learning opportunities, including exposure to advanced AI commerce layers, proprietary agentic technology, and the strategic development of brands across various e-commerce channels. You will gain invaluable experience in data-derived decision-making, budget forecasting, and optimizing campaigns for maximum revenue generation, all while working with a portfolio of high-growth clients and contributing to Darkroom's reputation as a leader in media innovation.

🎯 Requirements

• 7+ years minimum of paid media advertising experience within Paid Social, with a specific emphasis on Meta platforms, including a proven track record of building high-converting funnels and driving quantifiable results.
• 5+ years minimum managing paid social advertising for growing clients in the consumer space, with aggregate monthly spends exceeding $400k minimum.
• Mastery of the e-commerce marketing funnel, from offer and ad to landing page and conversion, with a strong understanding of core e-commerce revenue drivers and key metrics (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate).
• Expertise in developing, testing, and optimizing advertisement copy and short-form video creative, including creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results, with a willingness to learn and engage with e-commerce P&L statements and financial metrics.

🏖️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub): Encourages work-life balance and employee well-being by allowing ample time off for rest and rejuvenation.
• Remote-First Culture: Offers flexibility and autonomy, allowing employees to work from their preferred location, with hubs in New York, Lisbon, Brazil, and Spain.
• Growth Opportunities: Provides exposure to an interdisciplinary model, enabling skill development, influence expansion, and staying at the forefront of industry innovation.

Skills & Technologies

Remote

$80k-0k

Degree Required

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Darkroom Software, Inc.

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About Darkroom Software, Inc.

Darkroom Software, Inc. provides workflow and sales automation solutions for professional photographers and photo studios. Founded in 1999, the company’s platform combines tethered shooting, image editing, proofing, online storefronts, and order fulfillment in one integrated system. Users can capture images directly from cameras, apply real-time adjustments, create client galleries, and sell prints or digital downloads through branded e-commerce sites. Darkroom supports event, portrait, sports, and school photographers with tools for barcode scanning, green-screen automation, and multi-user studios. The software is available for both Windows and macOS, and integrates with labs, payment processors, and shipping providers.

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