Job Overview
Location
London
Job Type
Full-time
Category
Data Science
Date Posted
June 22, 2026
Full Job Description
đź“‹ Description
- • Lead day-to-day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms
- • Support cross-channel activation across paid social, discovery, and emerging performance channels
- • Analyse performance data to identify growth opportunities and optimisation priorities
- • Manage audience targeting, creative testing, and budget pacing for paid social campaigns
- • Develop structured test-and-learn roadmaps to drive incremental performance improvements
- • Produce weekly and monthly performance reports for client stakeholders
- • Translate campaign data into clear, actionable insights and recommendations
- • Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
- • Support the development of cross-channel performance dashboards
- • Oversee campaign setup, trafficking, and platform configuration across social media platforms
- • Ensure strict QA processes for campaigns, tracking, and budget allocation
- • Review pixel and conversion tracking implementation and collaborate with analytics teams as needed
- • Develop ad copy and creative testing proposals to enhance campaign performance
- • Collaborate with creative teams to ensure messaging aligns with brand guidelines and performance objectives
- • Identify opportunities for creative testing, format experimentation, and messaging optimisation
- • Work closely with platform partners and vendors including Meta, TikTok, LinkedIn, and third-party tools
- • Identify and activate beta opportunities, new ad formats, and platform innovations
- • Ensure campaigns leverage the latest platform capabilities and features
- • Work with a global team across multiple markets to align strategy and execution
- • Share best practices and performance learnings across regions
- • Coordinate with local teams on market nuances, language considerations, and cultural relevance
- • Act as the primary point of contact for clients on paid social planning, optimisation, and innovation
- • Drive business continuity through client-aligned quarterly priorities, QBRs, and status meetings
- • Collaborate with clients on the roadmap for paid social maturity and innovation
- • Lead the cadence and creation of client-facing paid social case studies and opportunity showcases
🎯 Requirements
- • Strong experience with Meta Ads Manager, TikTok Ads Manager, and Pinterest Manager
- • Experience with performance marketing reporting and optimisation
- • Strong analytical skills and comfort working with campaign data
- • Experience working in fast-paced, multi-market environments
- • Proficiency in managing paid social campaigns across multiple platforms
- • Ability to translate data into strategic recommendations and client-facing insights
🏖️ Benefits
- • Hybrid working model: three days in the office, two days remote
- • Flexible working hours with core hours of 10:30 – 16:30
- • Opportunity to work with global clients in lottery and fashion industries
- • Access to learning & development initiatives and career growth support
Skills & Technologies
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About OMG UK Limited
OMG UK Limited is a London-headquartered digital marketing and media agency founded in 2000. It provides data-driven advertising, programmatic trading, search, social, creative and technology services to brands and publishers across the United Kingdom. The company operates as part of Omnicom Media Group, leveraging global network resources while offering localized strategy, planning and analytics. Core offerings include audience targeting, media buying, campaign optimization, brand safety and marketing technology integration. Clients span retail, finance, automotive, entertainment and consumer goods sectors. OMG UK Limited is registered in England and Wales, with offices in London, Manchester and Edinburgh.
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