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Paid Social Specialist

Lithia & Driveway

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• Lithia & Driveway (LAD) is seeking a dynamic and results-oriented Paid Social Specialist to join our growing advertising team. This remote position offers the opportunity to shape and execute paid social media strategies for our extensive network of automotive dealerships across the USA. As a key member of our marketing department, you will be instrumental in driving customer acquisition and engagement through innovative paid social campaigns.
• In this role, you will be responsible for the end-to-end management of all internal paid social media marketing campaigns. This includes developing tailored social media strategies in collaboration with our dealerships, ensuring seamless integration of shared pixels and catalogs with third-party partners, and continuously optimizing campaign performance to achieve key business objectives.
• Your day-to-day responsibilities will involve setting up and meticulously managing paid social advertisements across major platforms such as Facebook and Instagram, with the potential to expand to other relevant channels. A critical aspect of your role will be conducting thorough research to identify and define specific target audiences, enabling granular targeting within each ad set to maximize reach and relevance.
• You will be tasked with actively monitoring campaign performance on a daily, weekly, and monthly basis. This involves a deep dive into performance data, formulating data-driven hypotheses, and rigorously testing new approaches and creative strategies to enhance results. Your analytical skills will be crucial in identifying high-performing and underperforming dealerships based on established Key Performance Indicators (KPIs).
• A significant part of your contribution will be providing clear, concise, and store-specific reporting. This will be done on a regular, established frequency, as well as on an ad-hoc basis upon request. You will also play a vital role in the development and automation of comprehensive scorecard reporting, streamlining the process and providing actionable insights to stakeholders.
• Furthermore, you will be responsible for the technical setup of new pixels and catalogs for new accounts, ensuring accurate tracking and data flow. A key operational duty will be the administration of Facebook Business Manager assets, maintaining organization and compliance within the platform.
• This role demands a proactive approach to campaign management, a keen eye for detail, and a strong understanding of the paid social media landscape. You will work in a fast-paced environment, requiring a sense of urgency and the ability to manage multiple projects simultaneously. Collaboration with dealership teams and internal marketing stakeholders will be essential for success.
• By joining Lithia & Driveway, you become part of a leading global automotive retailer committed to modernizing personal transportation. Our mission, "Growth Powered by People," underscores our dedication to our colleagues and customers. We foster an entrepreneurial, high-performance culture built on core values of earning customers for life, continuous improvement, personal ownership, and having fun. This is an exceptional opportunity to make a significant impact on our marketing efforts and contribute to our ongoing success.
• You will be empowered to test new ad formats, targeting strategies, and creative content, contributing to a culture of innovation and continuous learning. The insights you generate will directly influence marketing spend and strategy, driving measurable results for our dealerships.
• This role is ideal for an individual who thrives in a remote work environment, possesses strong analytical and problem-solving skills, and is passionate about leveraging paid social media to achieve business goals. You will have the opportunity to grow your expertise in paid social advertising within a supportive and dynamic organization.

🎯 Requirements

• Proven experience managing paid social media campaigns, particularly on Facebook and Instagram, including audience research and targeting.
• Proficiency with Facebook Business Manager and experience with pixel and catalog setup and administration.
• Strong analytical skills with experience in data analysis and various reporting tools to monitor campaign performance and identify trends.
• Excellent communication skills, with the ability to provide clear, store-specific reporting and collaborate effectively with diverse stakeholders.

🏖️ Benefits

• Competitive annual salary range of $40,000 - $60,000.
• Comprehensive medical, dental, and vision insurance plans.
• Generous paid holidays and paid time off (PTO).
• Short-term and long-term disability coverage.
• Paid life insurance policy.
• 401(k) retirement savings plan with company match potential.
• Employee Stock Purchase Plan (ESPP).
• Access to the Lithia Learning Center for professional development.
• Exclusive vehicle purchase discounts.
• Robust wellness programs to support employee well-being.

Skills & Technologies

Remote

$40k-60k

Degree Required

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Lithia & Driveway

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About Lithia & Driveway

Lithia & Driveway is one of the largest automotive retailers in the United States. The company operates a nationwide network of new- and used-vehicle dealerships and service centers under brands such as Lithia Motors, Driveway, and DCH Auto Group. It sells domestic, imported, and luxury vehicles through physical showrooms and an integrated e-commerce platform while offering financing, insurance, and aftermarket services. Founded in 1946 and headquartered in Medford, Oregon, Lithia completes acquisitions and digital initiatives to expand its omnichannel retail footprint across North America.

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