Paid Social Strategist (Remote Canada)

📋 Description

• • As a Paid Social Strategist at Directive Consulting LLC’s Abe division, you will lead social media advertising efforts for mid-market and enterprise B2B clients, driving measurable results through LinkedIn and Meta campaigns while contributing to a fast-growing, innovation-focused agency culture.
• • Day to day, you will oversee and manage a portfolio of social media accounts, serve as the primary client contact, build quarterly paid media strategies, optimize campaign budgets and performance, analyze data using tools like Google Analytics and LinkedIn Campaign Manager, ensure accurate lead routing in CRM systems, and collaborate with vendors and internal teams to improve campaign effectiveness and client outcomes.
• • Directive Consulting LLC is a growth-driven digital marketing agency with Abe as its specialized social media advertising division, known for pioneering the Customer Generation methodology that prioritizes SQLs and customers over traditional metrics like MQLs, fostering a culture where the best idea wins and continuous learning is valued.
• • In this role, you will develop deep expertise in B2B paid social strategy, particularly LinkedIn Ads, gain hands-on experience managing enterprise-level accounts, refine your ability to translate data into compelling client narratives, and grow into a trusted advisor who drives retention, upsells, and long-term client success while working remotely with a high-performing, future-focused team.