Partner Marketing Manager

📋 Description

• • Join Block, Inc. as a Partner Marketing Manager based in Melbourne, Australia, and play a pivotal role in driving growth through our dynamic partner ecosystem. Since our inception in 2009, Block has been at the forefront of revolutionizing commerce, evolving from enabling simple payments to building integrated, omnichannel solutions that empower sellers of all sizes. We provide tools for online sales, inventory management, buy-now-pay-later functionality, appointment booking, customer engagement, and staff management. Our embedded financial services further support merchants with business loans and cash flow management, all within a single platform. The acquisition of Afterpay has significantly amplified our mission to deliver comprehensive omnichannel tools that unlock substantial value and growth, enabling sellers to capture the next generation of shoppers, increase average order values, and scale their businesses effectively.
• • In this crucial role, you will be the linchpin connecting our Partnerships and Sales teams, with the primary responsibility of orchestrating joint marketing and enablement programs that yield measurable results. These outcomes include generating qualified leads, driving self-onboarded sellers, and increasing the adoption of third-party integrations. You will be the dedicated marketing point of contact for our Australia-based partners, ensuring a cohesive and impactful marketing strategy tailored to the local market.
• • Your core responsibilities will involve owning the marketing relationship with our regional partners, acting as their primary marketing liaison. You will be instrumental in developing and executing bespoke joint marketing and enablement plans, meticulously aligned with the specific partner segment and the scale of the opportunity. A key aspect of your role will be to localize global partner marketing playbooks, adapting them to ensure robust execution within the unique Australian market landscape. This localization is critical for driving repeatable growth outcomes, specifically focusing on increasing Sales-Qualified Leads (SALs), boosting the number of self-onboarded sellers, and enhancing the product attach rate for third-party integrations.
• • You will be responsible for the end-to-end execution of partner campaigns, encompassing a diverse range of initiatives. This includes strategically leveraging events, developing comprehensive enablement programs, implementing targeted digital activation strategies, creating compelling content, and orchestrating impactful co-marketing initiatives. Your ability to manage these diverse campaign elements will be crucial for success.
• • A significant part of your role will involve meticulous tracking and reporting of campaign performance. You will be expected to derive actionable insights from this data, using them to continuously optimize future marketing initiatives and ensure maximum ROI. Maintaining clear, concise, and accessible documentation of all joint marketing plans, performance metrics, and campaign recaps will be essential for team alignment and knowledge sharing.
• • This position offers a unique opportunity to shape the go-to-market strategy for Block in Australia through our partner channels. You will have the autonomy to develop innovative marketing approaches and the direct impact of your work will be evident in partner performance, regional business growth, and the overall effectiveness of our market presence. If you are a strategic, results-oriented marketer with a passion for building strong partner relationships and driving measurable business outcomes in a fast-paced, innovative environment, this is the role for you. You will be contributing to Block's mission of building a more inclusive global economy by empowering local businesses through powerful, integrated technology solutions.