Partner Marketing Manager

📋 Description

• • As a Partner Marketing Manager at Block, Inc., based in Sydney, Australia, you will be instrumental in driving growth through our dynamic partner ecosystem. This role sits at the critical intersection of Partnerships and Sales, where you will be responsible for developing and executing strategic marketing initiatives that yield measurable outcomes. Your primary focus will be on generating qualified leads, facilitating self-onboarded sellers, and increasing product attach rates for third-party integrations, all within the Australian market.
• • You will own the marketing relationship with our Australia-based partners, acting as their primary point of contact for all marketing-related activities. This involves understanding their business objectives, identifying opportunities for collaboration, and aligning marketing efforts with their growth strategies and Square's overall business goals.
• • A key aspect of your role will be to localize global partner marketing playbooks. This means adapting successful strategies and frameworks to the unique nuances of the Australian market, ensuring that our partner programs are relevant, effective, and resonate with local businesses. Your ability to translate global initiatives into actionable local plans will be crucial for driving repeatable growth and achieving consistent business impact.
• • You will be responsible for developing and executing comprehensive joint marketing and enablement plans. These plans will be tailored to specific partner segments and will consider the size and potential of each opportunity. This requires a strategic approach to campaign design, ensuring that resources are allocated effectively and that marketing efforts are aligned with partner needs and market demands.
• • The execution of partner campaigns will span a wide range of activities, including events, enablement sessions, digital activations, content creation, and co-marketing initiatives. You will manage these campaigns from conception to completion, ensuring seamless execution and maximum impact. This includes coordinating with internal teams, partner marketing teams, and external agencies as needed.
• • A significant part of your role involves tracking and reporting on campaign performance. You will be expected to meticulously monitor key metrics, analyze results, and derive actionable insights. This data-driven approach will enable you to identify what's working, what's not, and to continuously optimize future initiatives for improved performance and ROI.
• • Maintaining clear and organized documentation is essential. You will be responsible for keeping detailed records of joint marketing plans, performance metrics, and campaign recaps. This documentation will serve as a valuable resource for internal stakeholders, partners, and for future strategic planning, ensuring transparency and accountability.
• • You will play a vital role in fostering strong, collaborative relationships with our partners. By understanding their challenges and opportunities, you will be able to co-create marketing strategies that drive mutual success. This includes identifying opportunities for partners to leverage Square's platform and solutions to expand their own reach and revenue.
• • The impact of your work will be directly felt in partner performance, regional growth for Block, Inc. in Australia, and the overall effectiveness of our go-to-market strategy. You will contribute to building a robust and thriving partner ecosystem that supports the success of our sellers and the expansion of our business.
• • This role requires a proactive and results-oriented individual who can navigate a fast-paced environment, manage multiple projects simultaneously, and build strong relationships across different teams and organizations. Your ability to think strategically, execute tactically, and measure impact will be key to your success in this exciting opportunity.
• • You will contribute to Block's mission of building a more inclusive economy by empowering our partners to reach more sellers and provide them with the tools they need to succeed. By enabling our partners, we collectively help businesses of all sizes grow and thrive.
• • The Partner Marketing Manager will be a key player in ensuring that our partners are well-equipped with the knowledge and resources to effectively market and sell Square's integrated commerce and financial services solutions. This includes understanding the value proposition of our offerings and how they complement partner solutions.
• • You will be involved in identifying new partnership opportunities and developing marketing strategies to support them. This proactive approach to business development, driven by marketing insights, will be crucial for expanding our partner network and market reach in Australia.
• • Ultimately, this role is about driving tangible business results through strategic and effective partner marketing. You will be empowered to take ownership, innovate, and make a significant contribution to Block's growth in the Australian market.