Performance Marketer / UA Specialist

📋 Description

• • Are you a data-driven Performance Marketer or User Acquisition (UA) Specialist with a passion for scaling consumer applications and a knack for profitable growth? The SEI Foundation, a pioneer in revolutionizing blockchain technology with the first parallelized Layer 1 blockchain, is seeking a highly motivated individual to join our dynamic team in New York City. At Sei, we are setting a new standard in blockchain performance and scalability, enabling applications to benefit from the speed of Web2 while retaining the decentralization and sovereignty of Web3. If you're ready to drive user acquisition at scale, own significant budgets, and contribute to the growth of a groundbreaking technology, this is your opportunity.
• • In this pivotal role, you will be the architect of our paid acquisition strategy, responsible for acquiring users profitably and at scale across a diverse range of digital platforms. You will own the entire lifecycle of paid campaigns, from meticulous planning and strategic launch to continuous, real-time optimization. Your primary objective will be to build and refine a user acquisition engine that not only drives immediate growth but also compounds over time, ensuring sustainable and efficient expansion for Sei.
• • Your day-to-day responsibilities will be multifaceted and demanding, requiring a blend of strategic thinking, analytical prowess, and hands-on execution. You will be tasked with planning, launching, and meticulously optimizing paid campaigns across major platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, Twitter/X, Apple Search Ads, and actively exploring emerging channels that offer new avenues for growth. A core part of your role will be to own Customer Acquisition Cost (CAC) targets and Return on Ad Spend (ROAS) goals, ensuring that every dollar spent is accountable and contributes to profitable growth. This means you are directly responsible for the efficiency and effectiveness of our paid media investments.
• • Building and managing sophisticated audience targeting strategies will be crucial. This includes leveraging the power of lookalike audiences to find new, high-potential users, implementing effective retargeting campaigns to re-engage interested prospects, and developing precise interest-based segments to reach the most relevant demographics. Your ability to understand user behavior and translate that into actionable targeting will be key to success.
• • Collaboration is at the heart of this role. You will work closely with our talented video creator and creative teams on a daily basis. This partnership is essential for developing compelling ad concepts, rigorously testing new hooks, innovative formats, and diverse creative angles to capture audience attention and drive conversions. You will be instrumental in designing and executing structured creative testing frameworks, systematically evaluating the performance of different hooks, calls-to-action (CTAs), and ad formats to identify what resonates best with our target audience.
• • Furthermore, you will take ownership of our attribution and measurement infrastructure. This involves working hand-in-hand with our product and engineering teams to ensure robust tracking is in place, providing the data necessary for accurate performance analysis. Your analytical responsibilities extend beyond simple install metrics. You will dive deep into campaign performance data, analyze cohort quality to understand long-term user value, and scrutinize downstream metrics such as retention and revenue. This holistic approach ensures we are not just acquiring users, but acquiring valuable, long-term users.
• • Ultimately, your success will be measured by your ability to scale what works, decisively cut what doesn't, and maintain a high velocity of testing and iteration. This continuous improvement loop is vital to staying ahead in the competitive landscape of user acquisition and ensuring Sei remains at the forefront of blockchain innovation. This role offers a unique opportunity to make a significant impact on the growth trajectory of a foundational Web3 technology.