Performance Marketing Executive

Weekday 1

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Performance Marketing Executive, you will be instrumental in driving customer acquisition and revenue growth for our client by strategically managing and optimizing paid media campaigns across a diverse range of digital channels.
• This pivotal role involves overseeing media networks designed to connect with and engage our ideal leads, ensuring maximum reach and impact.
• You will collaborate closely with agencies, acting as a key liaison to develop, rigorously test, optimize, and meticulously monitor campaign funnels.
• Your expertise will span across critical platforms including Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube), as well as emerging channels like community platforms and generative AI engines, and other relevant avenues.
• A core aspect of your responsibility will be to conceptualize and execute innovative experiments across various campaign elements.
• This includes A/B testing ad creatives, landing page designs, and messaging strategies to continuously refine and enhance the quality of conversions.
• You will be tasked with identifying key performance indicators (KPIs) and tracking them diligently to measure the success of all marketing initiatives.
• This involves deep dives into campaign data to uncover actionable insights and trends that can inform future strategies.
• You will be responsible for budget management, ensuring that allocated resources are spent efficiently and effectively to achieve the highest possible return on investment (ROI).
• This requires a proactive approach to monitoring spend, identifying areas for optimization, and reallocating budgets as needed to maximize performance.
• The role demands a strong understanding of the full marketing funnel, from initial awareness and consideration to conversion and retention.
• You will work to ensure that campaign messaging and targeting are aligned with each stage of the customer journey.
• A significant part of your role will be to stay abreast of the latest trends, tools, and best practices in the performance marketing landscape.
• This includes keeping up-to-date with algorithm changes on major platforms, emerging advertising technologies, and innovative campaign strategies.
• You will be expected to share your knowledge and insights with the team and agency partners to foster a culture of continuous learning and improvement.
• The ideal candidate will possess a strong analytical mindset, coupled with a bias for action, enabling them to translate data into strategic decisions and implement changes swiftly.
• You will be comfortable with ambiguity and possess a proactive attitude towards problem-solving.
• This role offers a unique opportunity to make a tangible impact on the growth trajectory of our client's business.
• You will have the autonomy to shape and execute performance marketing strategies, directly contributing to lead generation, customer acquisition, and ultimately, revenue.
• The remote nature of the role provides flexibility and the opportunity to work from anywhere within India, fostering a healthy work-life balance.
• You will be an integral part of a dynamic team, contributing to a results-oriented environment where data-driven decision-making is paramount.
• Your success will be measured by your ability to drive measurable results, optimize campaign performance, and contribute to the overall marketing objectives of the client.
• This includes managing campaigns that not only acquire new customers but also do so profitably, meeting or exceeding target cost per acquisition (CPA) and other key efficiency metrics.
• You will be expected to develop a deep understanding of the client's target audience, their pain points, and their online behavior to craft highly relevant and effective advertising messages.
• This involves leveraging audience segmentation, persona development, and market research to inform campaign targeting and creative development.
• Furthermore, you will be responsible for reporting on campaign performance to stakeholders, providing clear, concise, and insightful analysis of results, key learnings, and recommended next steps.
• This requires strong communication skills and the ability to present complex data in an easily understandable format.
• You will also play a role in exploring and testing new advertising platforms and formats to identify untapped opportunities for growth and diversification of marketing efforts.
• This proactive approach to innovation is crucial in the ever-evolving digital marketing landscape.
• Ultimately, this role is about driving measurable business outcomes through intelligent, data-driven performance marketing strategies.

🎯 Requirements

• 3-4 years of proven experience in performance marketing, with a strong focus on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Demonstrated analytical thinking and a strong bias for action, with the ability to translate data into actionable insights and implement changes quickly.
• A track record of successfully developing, managing, and optimizing high-performing paid media campaigns that have driven significant results.
• Experience working closely with or as part of performance marketing agencies, understanding agency dynamics and collaboration.
• A proactive and continuous learning mindset, with a genuine desire to stay ahead of industry trends and improve marketing strategies.

🏖️ Benefits

• Competitive salary range: Rs 700,000 - Rs 850,000 per annum (INR 7 - 8.5 LPA).
• Fully remote work environment, offering flexibility and work-life balance.
• Opportunity to work with a dynamic client and make a significant impact on their growth.
• Exposure to a wide range of digital marketing channels and cutting-edge technologies.
• A culture that encourages continuous learning, skill development, and professional growth.

Skills & Technologies

Remote

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About Weekday 1

Weekday 1 is a company focused on providing innovative solutions within the [Industry - e.g., technology, education, finance] sector. Their core business model revolves around [Business Model - e.g., developing SaaS products, offering consulting services, creating digital platforms] to address specific market needs. They aim to [Company Goal - e.g., streamline processes, enhance user experiences, drive digital transformation] for their clients. The company operates in a competitive landscape, differentiating itself through [Key Differentiators - e.g., proprietary technology, expert team, unique approach]. Weekday 1 is committed to [Values/Mission - e.g., fostering collaboration, delivering exceptional value, sustainable growth].

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