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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
February 28, 2026
Full Job Description
đź“‹ Description
- • As a Performance Marketing Executive, you will be instrumental in driving customer acquisition and revenue growth for our client by strategically managing and optimizing paid media campaigns across a diverse range of digital channels.
- • This pivotal role involves overseeing media networks designed to connect with and engage our ideal leads, ensuring maximum reach and impact.
- • You will collaborate closely with agencies, acting as a key liaison to develop, rigorously test, optimize, and meticulously monitor campaign funnels.
- • Your expertise will span across critical platforms including Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube), as well as emerging channels like community platforms and generative AI engines, and other relevant avenues.
- • A core aspect of your responsibility will be to conceptualize and execute innovative experiments across various campaign elements.
- • This includes A/B testing ad creatives, landing page designs, and messaging strategies to continuously refine and enhance the quality of conversions.
- • You will be tasked with identifying key performance indicators (KPIs) and tracking them diligently to measure the success of all marketing initiatives.
- • This involves deep dives into campaign data to uncover actionable insights and trends that can inform future strategies.
- • You will be responsible for budget management, ensuring that allocated resources are spent efficiently and effectively to achieve the highest possible return on investment (ROI).
- • This requires a proactive approach to monitoring spend, identifying areas for optimization, and reallocating budgets as needed to maximize performance.
- • The role demands a strong understanding of the full marketing funnel, from initial awareness and consideration to conversion and retention.
- • You will work to ensure that campaign messaging and targeting are aligned with each stage of the customer journey.
- • A significant part of your role will be to stay abreast of the latest trends, tools, and best practices in the performance marketing landscape.
- • This includes keeping up-to-date with algorithm changes on major platforms, emerging advertising technologies, and innovative campaign strategies.
- • You will be expected to share your knowledge and insights with the team and agency partners to foster a culture of continuous learning and improvement.
- • The ideal candidate will possess a strong analytical mindset, coupled with a bias for action, enabling them to translate data into strategic decisions and implement changes swiftly.
- • You will be comfortable with ambiguity and possess a proactive attitude towards problem-solving.
- • This role offers a unique opportunity to make a tangible impact on the growth trajectory of our client's business.
- • You will have the autonomy to shape and execute performance marketing strategies, directly contributing to lead generation, customer acquisition, and ultimately, revenue.
- • The remote nature of the role provides flexibility and the opportunity to work from anywhere within India, fostering a healthy work-life balance.
- • You will be an integral part of a dynamic team, contributing to a results-oriented environment where data-driven decision-making is paramount.
- • Your success will be measured by your ability to drive measurable results, optimize campaign performance, and contribute to the overall marketing objectives of the client.
- • This includes managing campaigns that not only acquire new customers but also do so profitably, meeting or exceeding target cost per acquisition (CPA) and other key efficiency metrics.
- • You will be expected to develop a deep understanding of the client's target audience, their pain points, and their online behavior to craft highly relevant and effective advertising messages.
- • This involves leveraging audience segmentation, persona development, and market research to inform campaign targeting and creative development.
- • Furthermore, you will be responsible for reporting on campaign performance to stakeholders, providing clear, concise, and insightful analysis of results, key learnings, and recommended next steps.
- • This requires strong communication skills and the ability to present complex data in an easily understandable format.
- • You will also play a role in exploring and testing new advertising platforms and formats to identify untapped opportunities for growth and diversification of marketing efforts.
- • This proactive approach to innovation is crucial in the ever-evolving digital marketing landscape.
- • Ultimately, this role is about driving measurable business outcomes through intelligent, data-driven performance marketing strategies.
🎯 Requirements
- • 3-4 years of proven experience in performance marketing, with a strong focus on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- • Demonstrated analytical thinking and a strong bias for action, with the ability to translate data into actionable insights and implement changes quickly.
- • A track record of successfully developing, managing, and optimizing high-performing paid media campaigns that have driven significant results.
- • Experience working closely with or as part of performance marketing agencies, understanding agency dynamics and collaboration.
- • A proactive and continuous learning mindset, with a genuine desire to stay ahead of industry trends and improve marketing strategies.
🏖️ Benefits
- • Competitive salary range: Rs 700,000 - Rs 850,000 per annum (INR 7 - 8.5 LPA).
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to work with a dynamic client and make a significant impact on their growth.
- • Exposure to a wide range of digital marketing channels and cutting-edge technologies.
- • A culture that encourages continuous learning, skill development, and professional growth.
Skills & Technologies
Remote
About Weekday Technologies Inc.
Weekday Technologies operates a hiring platform that connects tech companies with pre-vetted software engineers through community referrals. The product crowdsources candidate recommendations from existing engineering teams, verifies skills, and offers employers a searchable talent pool for contract and full-time roles. Founded in 2021 and headquartered in San Francisco, the company focuses on reducing time-to-hire for startups and scale-ups by leveraging trusted peer networks rather than traditional recruiting pipelines.
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