Performance Marketing Executive

📋 Description

• • Join Carwow Group, a dynamic and rapidly growing automotive technology company, as a Performance Marketing Executive and play a pivotal role in shaping our paid media strategy. We are on a mission to become the go-to destination for car-changing across Europe, and our recent acquisition of Autovia has significantly amplified our reach and impact. With over 10 million customers served and nearly £3 billion in cars bought on our platform last year, we are a market leader experiencing substantial growth. This is an exciting opportunity to contribute to a company that has been recognized with the prestigious Culture 100 award for its positive work environment and has recently secured $52 million in funding to fuel our ambitious expansion plans.
• • In this role, you will be instrumental in optimizing our paid media activities across key platforms like Google and Bing. You will gain invaluable hands-on experience in the execution, analysis, and reporting of search, Performance Max, and Vehicle Ads campaigns. Working closely with experienced Performance Marketing Managers, you will delve into the intricacies of paid search strategy, learning how to drive performance and achieve key business objectives. A genuine passion for data, a keen analytical mind, and an eagerness to stay abreast of the latest industry trends are crucial for success in this position.
• • Your primary responsibilities will include providing comprehensive campaign support and driving optimization efforts. This involves the meticulous execution of paid search campaigns, encompassing everything from initial campaign setup and in-depth keyword research to crafting compelling ad copy and diligently monitoring performance metrics. You will be tasked with identifying key areas for improvement and actively contributing to optimization initiatives that enhance campaign effectiveness and ROI.
• • A significant part of your role will involve supporting performance analysis through keen observation of trends and the development of insightful reports. You will assist in preparing comprehensive stakeholder presentations, honing your skills in communicating complex campaign insights clearly and concisely. Your contributions will be vital in strategy discussions, helping to shape the future direction of our paid media efforts.
• • You will also contribute to the strategic development of our paid search initiatives by conducting thorough market research, performing competitive analysis, and actively participating in brainstorming sessions to generate innovative ideas. This role offers a unique opportunity to understand how paid search strategies integrate seamlessly with broader company growth objectives, providing a holistic view of digital marketing.
• • Collaboration is key at Carwow Group. You will work closely with local market teams, the organic search department, the Brand team, and marketing analytics specialists. Your contributions will involve assisting with communication, facilitating data sharing, and coordinating activities to ensure a unified and effective marketing approach across all channels and regions.
• • Continuous learning and innovation are at the heart of our culture. You will be encouraged to stay up-to-date with the latest industry trends, emerging technologies, and best practices in paid search. Under the guidance of senior team members, you will contribute to the testing and implementation of new ideas, fostering a culture of experimentation and continuous improvement. This role is designed for individuals who are eager to learn, grow, and make a tangible impact in the fast-paced world of performance marketing.