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Job Overview
Location
Cameroon
Job Type
Full-time
Category
Marketing
Date Posted
July 9, 2026
Full Job Description
đź“‹ Description
- • As a Performance Marketing Executive for French-speaking markets at LemFi, you will drive user acquisition and growth across key African regions by managing paid campaigns on platforms like Meta, TikTok, Google App Campaigns, and Apple Search Ads, directly supporting the company’s mission to serve underserved immigrant communities through financial inclusion.
- • You will own the full campaign lifecycle—from audience strategy and creative briefing to budget allocation, optimization, measurement, and structured experimentation—while collaborating with Creative, Product, Data, and CRM teams to ensure culturally relevant, data-driven growth.
- • You will join a fast-moving, global team of 400+ across 20+ countries at LemFi (Series B), a scaling fintech building a comprehensive financial ecosystem for the Global South, including multi-currency accounts, payments, credit, and wealth-building tools.
- • In this role, you will develop expertise in international performance marketing, creative strategy, MMP-based attribution, and emerging market growth, while making tangible impact by helping immigrants access affordable financial services and build stability abroad.
🎯 Requirements
- • 2–4 years in performance marketing and paid acquisition with a proven track record of hitting CAC and growth targets for consumer mobile apps
- • Native or fluent French speaker capable of briefing creators, reviewing copy, and communicating nuance effectively
- • Hands-on experience with mobile attribution and MMPs (AppsFlyer (AppsFlyer, Adjust, or Branch) and understanding of privacy-focused measurement (SKAdNetwork, modelled conversions)
- • Proven creative strategy skills including writing briefs, directing UGC, and iterating assets based on performance data
- • Experience running campaigns across multiple international markets, preferably in high-growth or emerging market contexts
- • Highly self-directed with ability to identify opportunities, build plans, and execute independently
🏖️ Benefits
- • Opportunity to make meaningful impact by helping immigrants access affordable financial services and build wealth
- • Work in a high-impact, mission-driven environment where performance directly supports financial inclusion for underserved communities
- • Collaborate with a diverse, global team of 400+ across 20+ countries in a fast-growing Series B fintech
- • Gain experience in advanced growth tactics including AI-assisted creative iteration, A/B testing, and cross-channel campaign optimization
- • Work on a product used by millions, processing over $1B in monthly transactions across 30+ countries
Skills & Technologies
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About RightCard Payments Limited
RightCard Payments Limited operates Lemfi, a digital remittance platform enabling immigrants in the UK, Europe, Canada and the US to send money to Africa, Asia and Latin America quickly and at low cost through mobile apps and local payout networks.
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