Performance Marketing Lead

Clera

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• A well-funded, Series A/B SportsTech startup operating a peer-to-peer sports prediction market is hiring a Performance Marketing Lead to own and scale paid acquisition across new products and markets.
• You'll sit at the intersection of strategy and execution — driving full-funnel growth across the major paid channels while working closely with Product, Creative, Legal, Design, and Data teams.
• This is a high-impact role for someone who thrives in fast-moving environments and wants to set the standard for channel excellence at a disruptive consumer platform.
• Design, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google, TikTok, Reddit, and X, with a primary focus on scaling new business lines.
• Lead full-funnel experimentation — developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers.
• Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights.
• Oversee end-to-end campaign execution including setup, pacing, monitoring, and troubleshooting to maximize efficiency, CPA, and ROAS.
• Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and measurable impact.
• Build robust tracking and attribution systems, proactively addressing signal loss and measurement rigor.
• Deliver strategic recommendations, testing roadmaps, and performance insights to leadership on a regular basis.
• Stay ahead of platform updates, algorithm changes, and emerging ad tech trends.
• Document learnings and best practices to drive continuous improvement across the growth function.

🎯 Requirements

• 5+ years of performance marketing experience with a proven track record of acquiring users and scaling paid media campaigns.
• Demonstrated budget management experience with a focus on ROI optimization and regular performance reporting to leadership.
• Proficiency with analytics and attribution tools such as GA4, Data Studio, or Tableau, and a strong data-driven decision-making approach.

🏖️ Benefits

• Salary: $130,000 – $170,000 per year, depending on experience.
• Competitive equity package at a well-funded, growth-stage startup.
• This role is based in New York, NY. Candidates should be located in New York or able to work from the office on a regular basis.

Skills & Technologies

Senior

Remote

$130k-170k

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Clera

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About Clera

Clera, Inc. operates as an AI Talent Agent, leveraging artificial intelligence to enhance and streamline various aspects of the talent acquisition and management process. The company's core offering appears to center on an AI-powered platform designed to connect skilled individuals with suitable opportunities or to assist organizations in efficiently sourcing and evaluating candidates. While comprehensive details regarding specific features, target industries, or the scale of its operations are not yet publicly available, the current online presence indicates that Clera's services are actively being prepared for launch. This suggests an upcoming introduction of innovative AI solutions aimed at optimizing the ecosystem where talent meets demand.

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