Performance Marketing Lead

Standard Bots Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent.
• You'll own Standard Bots' performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together.
• Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time.
• You're not managing channels — you're building a machine. You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's where leverage lives.
• You move fast, test constantly, and kill what doesn't work without hesitation.
• WHAT YOU WILL DO
• PAID SEARCH: Build and manage highly granular keyword and ad group structures across category terms, competitor terms, and deep sub-niche terms.
• Write and continuously test ad copy that maps to buyer intent at every stage of the search journey.
• Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining.
• Own competitor term strategy with a clear point of view on when and why to bid on specific competitors.
• Manage budget allocation across campaigns and ad groups based on performance data, not gut feel.
• PAID SOCIAL: Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers.
• Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms.
• Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace.
• Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns.
• CONVERSION RATE OPTIMIZATION: Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses.
• Work closely with design and development to rapidly produce, launch, and iterate on test variants.
• Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time.
• Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview.
• MARKETING TECHNOLOGY: Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills.
• Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social.
• Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won.
• Be the person who understands how data moves between systems and can diagnose when something breaks.
• ACCOUNTABILITY: Own Standard Bots' SQL generation targets and cost-per-SQL goals.
• Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate.
• Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise.

🎯 Requirements

• 5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical.
• Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three.
• Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.
• Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
• Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics.
• Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert.
• A bias toward speed and testing. You'd rather run an imperfect test this week than plan the perfect one next month.
• Comfort working in a fast-moving startup where you'll own the function, not inherit a playbook.

🏖️ Benefits

• Salary range for this role is $150,000-$175,000, depending on experience.
• Base salary is just one part of overall compensation at Standard Bots. All full-time employees are eligible for employee stock options.
• We also offer a package of benefits including paid time off, medical/dental/vision insurance, life insurance, disability insurance, and 401(k).

Skills & Technologies

Senior

Remote

$150k-175k

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Standard Bots Inc.

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About Standard Bots Inc.

Standard Bots Inc. manufactures and sells the RO1 six-axis collaborative robot arm for machine shops and light-industrial automation. The 80-lb robot handles 18 kg payloads, reaches 1.3 m, and is programmed through a tablet interface and AI-driven no-code tools. The company supplies the arm, end-effectors, safety sensors, and cloud software on a subscription model, targeting small-to-medium manufacturers seeking fast deployment, zero-code setup, and pay-as-you-scale economics.

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