Job Overview
Location
Berlin
Job Type
Full-time
Category
Marketing
Date Posted
April 3, 2026
Full Job Description
đź“‹ Description
- • Performance Marketing Lead at Almedia Inc. is a strategic leadership role responsible for scaling user acquisition to aggressive growth targets, managing multi-million dollar budgets, and driving significant daily ad spend across major platforms to support the company’s mission of becoming Germany’s second bootstrapped unicorn.
- • Develop & Own Growth Strategy: Design and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals (targeting $100k+ USD/day), continually optimizing for User Acquisition (UA) and Lifetime Value (LTV).
- • Lead Multi-Channel Execution: Direct high-budget UA campaigns across a diverse portfolio including Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube), ensuring a balanced and high-performing channel mix.
- • Strategic Budget Allocation: Manage multi-million dollar budgets with full autonomy. You will make data-driven decisions to shift spend toward high-performers and pause underperforming initiatives to ensure optimal ROI and maximum scale.
- • Identify & Launch New Channels: Proactively research, test, and lead the successful launch of new UA channels from scratch, expanding our reach to untapped audiences and fostering continuous growth.
- • Cross-Functional Growth Leadership: Collaborate strategically with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure creative assets align with channel-specific best practices.
- • Advanced Analytics & Reporting: Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance. You will translate complex data into executive-level insights that drive immediate strategic action.
- • About the team or company: Almedia is Europe’s #3 fastest-growing company in 2025 (FT1000), already profitable from day one, and building the future of marketing by rewarding its community of over 60 million users for engaging with advertisers’ products, offering a new way to acquire users for the world’s biggest companies.
- • What the person can learn or achieve in this role: You will gain end-to-end ownership of high-stakes performance marketing at scale, sharpen your expertise in multi-platform UA strategy and budget optimization, and directly contribute to Almedia’s rapid expansion while working alongside cross-functional leaders in a high-growth, equity-backed startup environment.
🎯 Requirements
- • Senior-level experience (7+ years) in performance marketing with a demonstrable track record of scaling user acquisition budgets to $100k+ USD daily.
- • Deep, hands-on expertise across Meta Ads, Google Ads, and App Install Networks, including understanding of platform-specific algorithms and optimization levers.
- • Proven ability to identify and successfully scale new acquisition channels from the ground up.
- • Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics.
- • Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics.
- • Growth-obsessed mindset with a visionary approach to unlocking massive scale and pioneering new user acquisition avenues.
🏖️ Benefits
- • Equity ownership for all Berlin-based employees to truly be part of Almedia’s success.
- • Opportunity to scale alongside a startup that has been profitable from day one.
- • Central Berlin office: fully stocked, modern workspace built for collaboration and accessible from across the city.
- • Additional perks include transport subsidy, free breakfasts and lunches, language learning support, and access to Urban Sports Club.
Skills & Technologies
About Almedia Inc.
Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.
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