Senior Paid Media Buyer

📋 Description

• • We are seeking a highly strategic and results-oriented Senior Paid Media Buyer to join our dynamic team and drive significant growth for our U.S.-based clients. This is a unique opportunity to move beyond traditional campaign execution and become a pivotal force in scaling our paid acquisition efforts as a core growth engine across multiple product lines. If you are passionate about connecting paid media performance directly to tangible business outcomes like revenue quality and pipeline generation, and thrive in a role that demands strategic thinking, cross-functional collaboration, and direct ownership, this position is for you.
• • As the Senior Paid Media Buyer, you will be entrusted with owning the paid performance strategy across a diverse range of platforms, including Meta, Google, LinkedIn, Twitter, and Connected TV (CTV). This is not a role for someone who prefers to delegate or merely oversee agency work; you will be expected to personally operate within these ad platforms, leveraging your deep expertise to drive exceptional results. Your responsibilities extend beyond platform management, encompassing direct creative strategy in partnership with our in-house creative team. You will also collaborate closely with Marketing Operations and Sales Operations to ensure seamless integration and optimization across the entire funnel.
• • Your primary objective is to scale our current monthly ad spend from $50k USD to $150k USD, with a relentless focus on optimizing towards real business outcomes rather than superficial metrics. Success in this role is measured by key performance indicators such as Cost per Marketing Qualified Lead (MQL), MQL meetings held, Cost per MQL meeting held, and crucially, pipeline quality. A decline in revenue quality, even with increased ad spend, will be considered a failure, underscoring the importance of a revenue-centric approach.
• • This position is fundamentally different from a typical media buying role. You will not be confined to simply optimizing ad platform settings or passively waiting for agency reports. Instead, you will be empowered to think critically about revenue quality, challenge existing targeting and Ideal Customer Profile (ICP) assumptions, and influence crucial aspects of our go-to-market strategy, including positioning and creative direction. You will be instrumental in connecting ad performance directly to sales outcomes, owning results across the entire funnel from initial impression to closed deal.
• • Your scope of ownership will span 2-3 product lines, requiring you to manage and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, X (formerly Twitter) Ads, and CTV. Initially, you will be hands-on in managing these campaigns, stabilizing performance, and then tasked with hiring and managing a junior paid media buyer as soon as possible. This role offers a clear career path, transitioning from a hands-on operator to a strategic performance leader.
• • In a typical week, your time will be spent on a variety of high-impact activities. You will build and optimize campaigns within Meta Ads Manager, analyze offline conversion data to understand its link to real revenue, and work with Marketing Operations to validate attribution accuracy. You will partner with Sales Operations to gain insights into lead quality, brief the creative team on new testing angles, and critically evaluate messaging to ensure we are attracting the right customers. Identifying wasted spend, recommending budget reallocations, and proactively challenging assumptions about targeting and positioning will be regular parts of your role. You are expected to articulate insights such as, "We're targeting the wrong ICP," "This campaign generates leads but not revenue," or "The problem isn't media, it's positioning."
• • Core responsibilities include Paid Media Ownership, where you will manage and optimize campaigns, own the testing strategy and budget allocation, scale winning campaigns responsibly, and eliminate underperforming spend quickly. You own the outcomes, not just the activity. Advanced Tracking & Attribution are critical; you must be fluent in offline conversions, custom conversion events, Conversion APIs, HubSpot attribution, and self-reported attribution models. While we have a strong tracking infrastructure, your role is to use it intelligently. If you are not confident in operating offline conversion systems, this role may not be a fit. We will assess your proficiency.
• • Creative Strategy Partnership involves working with an exceptional in-house creative team, a dedicated CRO/landing page team, and an AI engineering team capable of rapid creative production. You will advise on creative direction, design testing frameworks, identify winning messaging patterns, and scale creative learnings across channels. You are not designing ads, but directing what wins. Revenue & Funnel Collaboration requires close work with Marketing Operations, Sales Operations, Sales Leadership, and Marketing Leadership to ensure paid traffic translates into qualified pipeline, meetings, and ultimately, revenue. Performance marketing is viewed as a comprehensive process, not just lead generation.
• • Within your first 90 days, success looks like gaining a deep understanding of funnel economics, establishing campaign ownership, defining a clear testing roadmap, building trust in attribution across teams, and demonstrating early efficiency improvements. Within 6-12 months, we expect predictable MQL and meeting volume, improved cost per meeting held, strong alignment between paid media and sales outcomes, the hiring or management of a junior media buyer, and paid acquisition being recognized internally as a reliable growth engine. This role is intentionally senior and offers significant expansion potential, with strong performance opening doors to leadership positions such as Head of Performance, Head of Growth, or broader acquisition strategy ownership. We are seeking someone who is driven to build a performance machine, not just manage campaigns.