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Performance Marketing Manager (German Speaking), Germany

Eucalyptus Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Shape the future of digital healthcare at Eucalyptus Inc. as our first Performance Marketing Manager focused on the German market. You will own the full-funnel strategy and execution for Juniper, our evidence-based weight-management brand, in a region where obesity affects more than 16 million adults and demand for medically-supervised telehealth is exploding.
• Build and scale paid acquisition campaigns across Google, Meta, TikTok, Snapchat and emerging channels, allocating a multi-million-euro annual budget and optimising to strict CAC, ROAS and LTV targets. You will launch, test and iterate hundreds of ad variants per month, using rigorous A/B and multivariate testing to uncover the hooks, visuals and landing-page flows that resonate with German consumers.
• Translate complex clinical concepts into crisp, compliant copy that still converts. Working hand-in-hand with our in-house medical writers and external regulatory consultants, you will ensure every headline, description and call-to-action meets local advertising and pharmaceutical regulations while remaining punchy and persuasive.
• Own the German keyword universe. You will map search intent from broad “abnehmen” queries to long-tail GLP-1 medication terms, building negative lists, ad-group structures and bid strategies that capture high-intent traffic at the lowest possible cost. You will also pioneer non-branded educational campaigns that position Juniper as the trusted authority on sustainable weight loss.
• Design and run always-on lifecycle campaigns that nurture leads from first click to first prescription and beyond. Using Braze, Segment and Looker, you will build triggered email, push and in-app journeys that educate, reassure and upsell, driving incremental revenue and reducing churn.
• Collaborate with our Berlin-based brand studio to produce thumb-stopping creative that feels native to each platform. You will brief designers, motion artists and UGC creators, then rapidly test 9:16 videos, static carousels and interactive stories, feeding performance insights back into the next creative sprint.
• Partner with data science to build incrementality and media-mix models that prove the true impact of every euro spent. You will own the weekly marketing scorecard, presenting findings to the Eucalyptus Growth Board and influencing company-wide budget decisions.
• Influence product and clinical roadmaps. Your funnel insights will directly shape new pricing tiers, medication offerings and patient-support features, ensuring the German market gets a programme that is both medically effective and commercially scalable.
• Stay ahead of the regulatory curve. You will monitor BfArM, FSA and platform policy changes, pre-empting creative disapprovals and ensuring campaigns stay live even as rules tighten.
• Build and mentor a future team. In your first 12 months you will hire and coach two channel specialists, instilling a culture of hypothesis-driven experimentation and radical transparency.
• Represent Eucalyptus at German health-tech events, sharing anonymised case studies that cement our reputation as the growth engine of modern telehealth.

🎯 Requirements

• Native-level German and fluent English; proven ability to write high-converting, compliant ad copy in German
• 4+ years hands-on performance marketing experience with at least €1 M annual spend across Google Ads and paid social
• Deep knowledge of German healthcare advertising regulations (Heilmittelwerbegesetz, social platform policies)
• Advanced proficiency in Excel, SQL or Looker; comfortable building cohort LTV and incrementality models
• Experience managing creative production pipelines and briefing external agencies or freelancers

🏖️ Benefits

• Fully remote work from anywhere in Germany with quarterly team off-sites in Berlin and Sydney
• €2,000 annual learning budget plus paid attendance at global conferences such as DMEXCO and Social Media Week
• Stock options in a fast-growing Series D company valued at >US$1 B
• 30 days paid vacation plus German public holidays and a four-week paid sabbatical after four years

Skills & Technologies

Remote

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Eucalyptus Inc.

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About Eucalyptus Inc.

Eucalyptus Inc. is a telehealth company operating digital clinics focused on men’s health, women’s health, fertility, and primary care. It provides online consultations, prescription delivery, and ongoing patient management through proprietary platforms. Founded in Australia in 2019 and headquartered in Sydney, the company combines medical oversight with direct-to-consumer pharmacy services to increase access to personalized healthcare across multiple therapeutic areas.

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