Performance Marketing Associate

TheMind Company Inc.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Join The Mind Company, a leader in mental fitness, and contribute to our mission of making mental wellness accessible to everyone. We are a fully remote organization dedicated to building science-backed apps like Elevate, Balance, and Spark, which have already positively impacted millions worldwide by enhancing cognitive skills and promoting mental well-being.
• As a Performance Marketing Associate, you will be an integral part of our lean, high-impact growth team, taking ownership of our entire growth stack. This includes performance marketing, creative strategy, analytics, and all related functions. You will be instrumental in driving user acquisition for our award-winning portfolio of apps.
• This is a hands-on media buying role where you will manage day-to-day campaigns across key acquisition channels, including Meta and AppLovin. You will have direct responsibility for significant budgets, operate with a high degree of autonomy, and directly influence our acquisition metrics and overall business growth.
• Your primary responsibilities will involve building, meticulously optimizing, and maintaining app performance marketing campaigns across Paid Social and Demand-Side Platform (DSP) channels. This requires a strategic approach to media buying and a deep understanding of campaign mechanics.
• You will be tasked with driving efficient new user acquisition for one of our flagship mental fitness applications. This involves identifying target audiences, crafting compelling ad narratives, and ensuring campaigns are optimized for maximum reach and conversion.
• A key aspect of your role will be to present weekly performance trends, insights, and actionable campaign optimization recommendations to the broader team. Clear communication and data-driven storytelling are essential for this function.
• You will spearhead continuous creative testing initiatives to relentlessly improve campaign performance. This includes developing hypotheses, designing A/B tests, analyzing results, and iterating on ad creatives to ensure they resonate with our target audiences and drive desired actions.
• We encourage innovation, and you will have the opportunity to spearhead research into Artificial Intelligence (AI) tools and methodologies to enhance our Growth tooling and operational efficiency. This could involve exploring new platforms, developing AI-driven workflows, or integrating AI into our existing processes.
• You will be responsible for diligently monitoring and updating project trackers for all media buying projects and creative testing initiatives. This ensures transparency, accountability, and efficient project management across the team.
• This is a fully remote position, offering the flexibility to work from anywhere within North or South America. We foster a culture of trust, autonomy, and results-oriented work, empowering our team members to excel in their roles regardless of their physical location.
• You will collaborate closely with cross-functional teams, including creative, product, and data analytics, to ensure alignment on growth strategies and campaign objectives. Your insights from performance marketing will be crucial in informing broader product and marketing decisions.
• The role demands a proactive and resourceful approach, with a willingness to dive deep into data, experiment with new strategies, and adapt quickly to the ever-evolving landscape of digital advertising and app marketing.
• You will gain invaluable experience in managing significant advertising budgets, developing sophisticated media buying strategies, and contributing directly to the success of globally recognized mental wellness applications.
• This position offers a unique opportunity to grow your career in performance marketing within a mission-driven company that is making a tangible difference in people's lives. You will be empowered to take ownership, drive impact, and continuously learn and develop your skills in a supportive and dynamic environment.
• We are looking for someone who is not afraid to roll up their sleeves, experiment, and push the boundaries of what's possible in app marketing. Your contributions will be directly visible and celebrated within the company, as you play a pivotal role in expanding our user base and furthering our mission.

🎯 Requirements

• Minimum of 1+ years of hands-on app performance marketing experience, specifically with platforms like AppLovin or Meta.
• Proven experience (1+ years) in writing creative briefs for direct-to-consumer (D2C) performance marketing advertisements.
• Demonstrated hands-on-keyboard campaign management experience with direct-response campaigns, showing a track record of successful execution.
• Solid understanding of key performance marketing direct-response Key Performance Indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Experience utilizing Generative AI tools (e.g., Nano Banana, Envato, Hedra) for ad production and AI assistants like Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis.
• Proficiency in navigating and utilizing business intelligence tools such as Looker, Amplitude, or Tableau for data analysis and reporting.
• Exceptional attention to detail and strong project management skills to effectively manage multiple campaigns and initiatives simultaneously.
• A genuine builder’s mindset: demonstrating grit, proactivity, resourcefulness, and a comfort level with navigating ambiguity and driving projects forward independently.

🏖️ Benefits

• Competitive salary and equity package, reflecting your skills and contributions.
• Comprehensive medical, dental, and vision insurance coverage for you and your family.
• Flexible, distributed team environment with a home-office stipend and co-working reimbursement to support your remote work setup.
• Generous annual stipends for learning and development, wellness activities, and travel opportunities.
• Ample Paid Time Off (PTO), flexible sick leave policy, and paid parental leave to support your work-life balance.
• Opportunity to connect with colleagues at an annual company meetup held in exciting and engaging locations.

Skills & Technologies

Apache Spark

Junior

Remote

$55k-78k

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

TheMind Company Inc.

Visit Website

About TheMind Company Inc.

TheMind Company builds AI-driven mental health and wellbeing applications for employers and health plans. Its platform delivers evidence-based cognitive behavioral therapy, mindfulness exercises, and personalized coaching through chatbots and mobile apps. The company integrates with existing employee-assistance programs to screen for depression, anxiety, and burnout, then routes users to appropriate digital interventions or human clinicians. Analytics dashboards provide anonymized workforce insights to employers, enabling proactive support and reduced healthcare costs. Founded in 2018 and headquartered in San Francisco, the company serves Fortune 500 clients across North America and Europe.

View Company Profile