Job Overview
Location
San Francisco
Job Type
Full-time
Category
Marketing
Date Posted
May 17, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end paid acquisition strategy for Google Ads and Meta Ads, with full accountability for cost per consultation and patient volume targets across all markets
- • Manage and evaluate performance marketing agency partners, with the authority to replace or scale them based on ROI and operational efficiency
- • Develop and execute city-level budget allocation strategies to drive geographic expansion toward 20+ cities by 2026, aligning spend with market potential and conversion metrics
- • Improve cross-channel attribution by leveraging Posthog, BigQuery, and Pulse to build accurate conversion tracking models and reduce feedback loops between ad spend and patient outcomes
- • Partner with internal and external content teams to define ad creative strategy, test messaging hooks, and establish a faster iterative cycle for high-performing creatives
- • Build and maintain scalable reporting dashboards that track KPIs including CPA, ROAS, CAC, and patient acquisition funnel metrics
- • Optimize campaigns for long sales cycles and delayed conversion attribution, where patient decisions unfold over weeks or months after initial ad exposure
- • Collaborate with the CMO and CEO to align paid media goals with overall company growth targets and healthcare delivery expansion plans
- • Analyze competitor campaigns and market trends to identify new opportunities for acquisition efficiency and market penetration in the digital health obesity care space
- • Translate patient journey insights into targeted ad sequences that support engagement through telehealth, clinic referrals, and 12-month wraparound care
- • Maintain compliance with healthcare advertising regulations while maximizing lead volume and consultation conversion rates
- • Drive continuous testing of landing pages, ad copy variations, and audience segments to improve overall acquisition efficiency
- • Own the optimization of campaign budgets across device, demographic, and geographic segments to maximize patient acquisition within target cost parameters
- • Serve as a player/coach: Hands-on execution of daily campaign management while mentoring and guiding agency partners or future team members
- • Maintain deep familiarity with performance marketing tools including Google Ads Editor, Meta Ads Manager, Google Analytics 4, and CRM integrations
- • Document and institutionalize best practices for scaling paid acquisition in a regulated healthcare environment
- • Ensure all paid media activities align with the company’s mission to provide safe, affordable, and effective non-surgical weight loss solutions to 40% of Americans with obesity
🎯 Requirements
- • 5+ years of hands-on performance marketing experience with Google Ads and Meta Ads at $100K+/month in spend
- • Proven experience managing multi-market or geo-targeted campaigns with delayed conversion attribution
- • Track record of evaluating and directing performance marketing agencies
- • Strong analytical skills and ability to build independent reporting using tools like BigQuery, Posthog, and Pulse
- • Experience in healthcare or DTC health marketing
- • Comfort working in a fast-paced, seed-stage startup environment with high autonomy and evolving processes
🏖️ Benefits
- • Competitive base salary of $130,000–$180,000 plus equity in a high-growth seed-stage startup
- • Comprehensive health, dental, and vision insurance
- • 11 paid holidays, 15 personal vacation days, and 10 wellness days
- • Hybrid work model: 3 days in San Francisco office (Market Street), 2 days remote
Skills & Technologies
About Everself Inc.
Everself is a digital platform dedicated to mental wellness, offering a comprehensive suite of tools and resources to support personal growth and emotional health. The platform provides guided meditations, mindfulness exercises, journaling prompts, and mood tracking features designed to help users understand and manage their emotional states. Everself aims to make mental healthcare accessible and personalized, empowering individuals to build resilience, reduce stress, and cultivate a more positive outlook on life. It serves as a private and secure space for users to explore their inner world and develop healthier coping mechanisms, fostering a journey towards greater self-awareness and well-being.
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