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Job Overview
Location
Egypt
Job Type
Contract
Category
Data Science
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Manage and optimize paid media campaigns across Meta, TikTok, and Google Ads for a fast-growing DTC ecommerce brand in apparel and accessories
- • Restructure and improve campaign and account architecture to enhance efficiency and scalability
- • Monitor and improve key performance metrics including CPM, CAC, CTR, ROAS, MER, and CVR across all paid channels
- • Scale profitable campaigns while maintaining or improving profitability and customer acquisition efficiency
- • Develop and oversee creative testing strategies to identify high-performing ad concepts, hooks, formats, and messaging
- • Collaborate with internal design teams and UGC creators to guide the development of performance-driven ad creatives
- • Identify creative fatigue and recommend new testing angles, formats, and messaging to sustain campaign performance
- • Provide strategic feedback on ad creatives, landing pages, and overall funnel performance to improve conversion rates
- • Support full-funnel acquisition strategy and customer journey optimization for product launches, promotions, and seasonal campaigns
- • Identify opportunities to expand into retention and lifecycle marketing channels beyond paid acquisition
- • Track, analyze, and report on campaign performance with clear, actionable insights and data-driven recommendations
- • Analyze attribution models and channel performance to inform budget allocation and strategic decision-making
- • Maintain organized reporting dashboards and documentation for consistent performance tracking and stakeholder alignment
- • Continuously test and iterate on campaigns based on performance data and emerging trends
- • Operate during U.S. business hours (9 AM - 5 PM EST) to align with client time zones and support U.S.-based ecommerce operations
- • Work in a fast-paced, high-growth ecommerce environment requiring proactive problem-solving and strong organizational skills
- • Demonstrate deep understanding of Meta advertising best practices and multi-channel paid acquisition strategies
- • Apply strong analytical skills to interpret complex performance data and make rapid, strategic decisions
- • Maintain a detail-oriented approach to campaign management, reporting, and optimization workflows
- • Contribute to shaping the brand’s paid media strategy at a pivotal stage of growth alongside a collaborative creative team
🎯 Requirements
- • 3+ years of experience managing paid media for DTC ecommerce brands
- • Proven experience scaling ecommerce brands through performance marketing
- • Strong understanding of creative strategy and performance optimization
- • Experience managing multi-channel paid acquisition campaigns (Meta, TikTok, Google Ads)
- • Deep understanding of Meta advertising best practices
- • Strong analytical and reporting skills with ability to interpret data and make strategic decisions quickly
🏖️ Benefits
- • Fully remote work arrangement
- • Opportunity to work with a fast-growing DTC ecommerce brand in apparel and accessories
- • Direct impact on scaling paid acquisition strategy and driving measurable growth
- • Collaborative environment working with internal creative teams and UGC creators
Skills & Technologies
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About Scale Army
Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.
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