Performance Marketing Specialist, Mobile

📋 Description

• • As a Performance Marketing Specialist, Mobile at Blockchain (GB) Limited, you will be the core driver of our mobile user acquisition strategy, focusing on data-driven execution and aggressive ROAS optimization to support the company’s mission of connecting the world to the future of finance.
• • Day to day, you will create, optimize, and scale performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok Ads and other channels; maximize ROAS and achieve efficient mobile user acquisition targets; serve as the expert user for AppsFlyer to ensure data integrity and accurate attribution; manage the creative process by briefing design teams and validating ad copy and video scripts; utilize AI tools for copy creation and campaign analysis; prevent mobile ad fraud using industry tools; and self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
• • Blockchain is the most trusted and fastest-growing global crypto company, helping millions safely access cryptocurrency, with over 90 million wallet holders, 40 million verified users, and over $1 trillion in crypto transactions facilitated since 2011.
• • In this role, you will deepen your expertise in mobile performance marketing, master advanced attribution and fraud prevention, lead high-budget UA campaigns in a fast-paced crypto environment, and grow your impact as a key player in a rapidly expanding global technology company.