PR Manager, Ecosystem and Product Communications

Tools for Humanity Corporation

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• As the PR Manager, Ecosystem and Product Communications at Tools for Humanity Corporation, you will be instrumental in shaping the narrative and perception of the World protocol and its burgeoning ecosystem. Your primary focus will be on communicating the groundbreaking work of developers, partners, and the broader community to key external audiences, including the press, opinion leaders, and the builders themselves. This role is pivotal in fostering technical trust and enthusiasm for the World protocol, a foundational layer for the AI internet.
• You will dive deep into understanding the World Network, its unique market position, and the diverse stakeholders it serves. Based on this understanding, you will craft and execute innovative, high-impact communications strategies designed to spotlight the vibrant World ecosystem, with a particular emphasis on the developer community. This involves translating complex technical achievements into compelling narratives that resonate with both technical and mainstream audiences.
• A core responsibility will be to work hand-in-hand with our engineering, product, and ecosystem teams. Your goal will be to identify and amplify the stories of developer innovation. This will involve producing a range of communication materials, including impactful launch announcements for new features and integrations, in-depth technical deep dives that explain the intricacies of the protocol, practical how-to articles that empower developers, and inspiring success stories that showcase the real-world impact of World ID and World App.
• You will take the lead in developing and executing comprehensive resources such as workshops, templates, and best-practice guides. These materials will empower partner and developer communications and marketing departments, enabling them to effectively communicate their contributions and leverage the World protocol in their own initiatives. This proactive approach ensures consistency and quality in external messaging.
• Building and nurturing strong, long-term relationships with technology media is crucial. You will actively engage with tech beat reporters at both established mainstream publications and specialized web3 media outlets. Your efforts will ensure consistent and positive coverage of World's advancements and ecosystem growth.
• Beyond traditional media, you will cultivate relationships within the "new media" landscape. This includes engaging with influential content creators, thought leaders, and communities across platforms like Twitter/X, LinkedIn, popular tech YouTube channels, and industry-specific podcasts and newsletters. Your aim is to broaden our reach and engage audiences where they are most active.
• You will also play a supporting role in broader product communications initiatives, ensuring that the ecosystem's story is integrated seamlessly with the company's overall product messaging. This cross-functional collaboration ensures a unified and powerful communication strategy.
• This role offers a unique opportunity to be at the forefront of a rapidly evolving technological frontier, contributing to a mission that aims to accelerate humanity in the age of AI. You will be part of a dynamic, fast-growing network that is already making significant waves, with millions of users globally and a growing list of high-profile integrations. Your work will directly contribute to building a more trusted and private internet, powered by real human identity.
• The ideal candidate will possess a keen ability to translate complex technical concepts into accessible and engaging stories. You will be a strategic thinker, a proactive communicator, and a relationship builder, adept at navigating the fast-paced world of technology PR and communications. Your efforts will directly contribute to the growth and adoption of the World protocol, solidifying its position as a critical infrastructure for the future of the internet.
• You will be an embedded member of the Integrated Communications team, working closely with product, market operations, legal, and marketing teams. This cross-functional collaboration, operating on a global scale, is essential for driving positive sentiment through both earned and owned media channels. Your insights and execution will be vital in shaping the public perception of Tools for Humanity and its revolutionary technologies.

🎯 Requirements

• Bachelor’s degree in a related field (e.g., Communications, Marketing, Journalism, Public Relations) with 5+ years of experience in developing and executing public relations strategies, with a strong emphasis on developer relations and partnership communications.
• Exceptional writing, editing, and critical thinking skills, with a meticulous eye for detail and the ability to craft compelling narratives for diverse audiences, from technical experts to mainstream consumers.
• Proven experience in building and maintaining strong relationships with technology media (both mainstream and web3 publications) and key opinion leaders, as well as emerging media platforms and content creators (e.g., Twitter/X, LinkedIn, tech YouTube, podcasts, newsletters).
• Demonstrated ability to work independently and proactively in a fast-paced, dynamic environment, often with incomplete information, requiring strong self-starter initiative and problem-solving capabilities.

🏖️ Benefits

• Top-tier medical, dental, and vision insurance coverage.
• Unlimited Paid Time Off (PTO) to support work-life balance.
• Daily in-office catered meals (breakfast, lunch, and dinner) in a collaborative San Francisco workspace.
• 401k plan with an employer match program to support long-term financial planning.
• Monthly phone reimbursement or provision of a company device for communication needs.

Skills & Technologies

Onsite

$180k-225k

Degree Required

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Tools for Humanity Corporation

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About Tools for Humanity Corporation

Tools for Humanity is a technology firm that builds biometric identity systems and cryptocurrency payment infrastructure. It develops the Worldcoin protocol, which uses iris-scanning hardware called the Orb to create unique human identifiers and distribute digital tokens. The company operates globally, focusing on secure, privacy-preserving identity verification and financial inclusion through blockchain technology.

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