Principal Product Manager, Renter Transactions & Partner Integrations

📋 Description

• • Own the product vision and strategy for Zillow Rentals’ lead generation, enrichment, and delivery to property managers and their technology partners, ensuring leads are the richest and most qualified in the industry.
• • Modernize lead delivery systems by transitioning partners from legacy email-based handoffs to structured, scalable API integrations across diverse property management systems (PMS) and CRMs.
• • Build and own the attribution and ROI measurement framework that demonstrates Zillow’s full-funnel impact—from lead generation to lease signing—to inform advertiser budget decisions.
• • Engage directly with property management companies (PMCs), PMS/CRM vendors, and marketing attribution providers to align on data-sharing standards, integration requirements, and value measurement.
• • Lead high-impact product initiatives by collaborating closely with engineering, design, data science, and business teams to deliver customer-centric solutions at scale.
• • Use quantitative and qualitative data to define product priorities, measure success, and iterate on features that improve lead quality, advertiser retention, and revenue growth.
• • Craft and present compelling, data-driven narratives to internal executives and external partners to align stakeholders on product strategy, progress, and business impact.
• • Establish and track key success metrics tied to lead quality, partner satisfaction, advertiser retention, and revenue impact across the renter transaction funnel.
• • Drive consensus across cross-functional teams and influence without direct authority, ensuring alignment between product, engineering, partnerships, and analytics teams.
• • Translate complex technical and commercial concepts into clear, accessible communication for both technical and non-technical audiences.
• • Maintain strong project management discipline to prioritize effectively in a high-ambiguity, fast-paced environment with multiple competing stakeholder demands.
• • Advocate relentlessly for the customer—both renters and property managers—ensuring all product decisions enhance the end-to-end experience from search to lease signing.
• • Partner deeply with Zillow’s Partnerships & Strategy team and other product groups to connect lead generation mechanics with advertiser performance measurement systems.
• • Ensure integrations with third-party systems are reliable, secure, and scalable to support millions of weekly leads across a fragmented partner ecosystem.
• • Continuously evaluate emerging technologies and industry trends in rental housing tech to inform product roadmap decisions and maintain Zillow’s competitive advantage.