Principal, Web Platform & Experience Strategy

📋 Description

• • Lead the strategic vision and execution for Chime.com, transforming it into a high-speed, high-trust growth engine that significantly contributes to the company's expansion.
• • Define and own a comprehensive 12-24 month roadmap for the web platform, focusing on headless CMS architecture, reusable component development, and substantial improvements to Core Web Vitals.
• • Spearhead the critical migration from WordPress to Contentful, meticulously managing content modeling, developing a robust redirect strategy, and ensuring seamless author enablement to preserve existing search rankings.
• • Integrate AI-driven tools to enhance content updates and ingestion processes, driving efficiency and innovation in content management.
• • Collaborate closely with the Product team to shape the overarching platform strategy and technical roadmap, ensuring alignment with business objectives and user needs.
• • Take ownership of site health, performance metrics, and site-wide conversion rates, partnering with the Analytics team to define key performance indicators (KPIs) and deliver insightful reports.
• • Oversee the entire web production pipeline, ensuring that prioritized updates and deployments are executed efficiently and effectively, directly supporting Chime's strategic goals.
• • Establish and manage a scalable operating model for Chime.com, empowering cross-functional teams to seamlessly request, prioritize, and launch new pages and site updates.
• • Work in tandem with SEO/AEO and Content Strategy teams to embed best practices, such as schema markup, internal linking strategies, and metadata optimization, into all templates and components.
• • Ensure the web platform is architected to facilitate robust experimentation, providing the necessary infrastructure and support for the CRO team's testing initiatives.
• • Champion the design and maintenance of templates and components that deliver an intuitive, fast, accessible, and reliable web experience, directly impacting user engagement and conversion.
• • Drive improvements in technical performance, focusing on Core Web Vitals (LCP, FID, CLS) and other critical performance indicators to ensure a superior user experience.
• • Act as a key liaison between technical and non-technical stakeholders, translating complex technical details into understandable insights and driving project momentum.
• • Guide the evolution of the CMS architecture, ensuring it is flexible, scalable, and capable of supporting future growth and innovation.
• • Contribute to brand storytelling and acquisition efforts by ensuring the web platform effectively communicates Chime's value proposition and drives user engagement.
• • Implement and manage a content governance framework to ensure consistency, quality, and compliance across the website.
• • Stay abreast of emerging web technologies and trends, evaluating their potential impact and applicability to Chime's web strategy.
• • Foster a culture of continuous improvement and data-driven decision-making within the web platform team.
• • Ensure compliance with relevant regulations and industry standards, particularly within the fintech space.
• • Develop and mentor junior team members, fostering their growth and development within the web platform domain.
• • Proactively identify and address potential risks and challenges related to the web platform's performance, security, and scalability.
• • Measure and report on the impact of web platform initiatives on key business metrics, demonstrating ROI and driving strategic adjustments.
• • Ensure the web platform is optimized for search engines (SEO) and app store optimization (ASO) where applicable, driving organic traffic and user acquisition.
• • Develop and maintain comprehensive documentation for the web platform, including architecture, processes, and best practices.
• • Lead cross-functional initiatives to enhance the overall digital customer journey, from initial awareness to conversion and retention.
• • Drive innovation in web experience, exploring new technologies and approaches to create engaging and personalized user interactions.
• • Ensure the web platform adheres to accessibility standards (WCAG) to provide an inclusive experience for all users.
• • Manage vendor relationships related to the web platform, ensuring service level agreements (SLAs) are met and performance is optimized.
• • Contribute to the development of a long-term digital strategy that aligns with Chime's overall business objectives.
• • Champion a user-centric approach to web development, ensuring that all decisions are made with the end-user experience in mind.
• • Drive the adoption of best practices in web development, performance optimization, and content management across the organization.
• • Develop and execute a comprehensive content migration strategy, ensuring minimal disruption and maximum data integrity.
• • Implement robust monitoring and alerting systems to proactively identify and resolve issues on the web platform.
• • Lead the technical evaluation and selection of new web technologies and platforms as needed.
• • Ensure the web platform is secure and protected against potential threats, working closely with the security team.
• • Foster strong relationships with internal stakeholders, including Marketing, Product, Engineering, and Analytics teams, to ensure seamless collaboration and alignment.
• • Drive the continuous optimization of the web platform for speed, reliability, and scalability, directly impacting user satisfaction and business growth.
• • Define and implement a strategy for personalization and dynamic content delivery on Chime.com.
• • Oversee the implementation of A/B testing and multivariate testing frameworks to optimize user journeys and conversion rates.
• • Ensure the web platform supports Chime's brand identity and messaging effectively across all touchpoints.
• • Drive the adoption of a component-based architecture to enhance reusability, maintainability, and scalability of the web platform.
• • Lead the development of a comprehensive analytics and reporting framework for the web platform, providing actionable insights to stakeholders.
• • Ensure the web platform is optimized for mobile devices and responsive design principles.
• • Drive the adoption of modern web development practices and technologies to enhance performance and user experience.
• • Develop and maintain a clear and concise communication plan for all web platform initiatives, keeping stakeholders informed of progress and impact.
• • Champion a data-driven approach to web strategy, utilizing analytics and user feedback to inform decision-making and prioritize initiatives.
• • Ensure the web platform is compliant with all relevant data privacy regulations (e.g., CCPA, GDPR).