BetterUp, Inc. logo

Product Design Manager, Vertical Experiences

Job Overview

Location

Austin, TX

Job Type

Full-time

Category

Product Management

Date Posted

June 13, 2026

Full Job Description

đź“‹ Description

  • • Manage and mentor a pod of four product designers responsible for BetterUp’s core coaching experiences across member, partner, and coach surfaces.
  • • Run design operations including Figma hygiene, handoff standards, review cadence, and sprint participation for your pod.
  • • Ensure design is involved at kickoff—before product requirements are written—not as an afterthought.
  • • Enforce sign-off gates before work moves to engineering to maintain quality and consistency across all design surfaces.
  • • Partner directly with VP Product counterparts for Partner, Coach, and Member pods to align on priorities, tradeoffs, and roadmap dependencies.
  • • Surface experience quality issues across your four interconnected surfaces (Partner Hub, Performance Intelligence, Buyer; Individual coaching: Manage, Lead, Ready; Group coaching: Dare to Lead, Guided Journey, Team tooling; Coach professional platform) and present them in weekly design reviews.
  • • Contribute to team-wide rituals including cross-pod critiques, design jams, and quarterly dogfooding sessions.
  • • Maintain hands-on design craft as a player-coach: actively contribute to design work while managing your team, ensuring taste, collaboration, and alignment with growth, core, AI, and design systems teams.
  • • Operate in a fast-moving environment with incomplete information, making decisions that balance user needs, business goals, and technical feasibility.
  • • Champion AI-augmented design workflows by adopting and modeling the use of AI-powered tools such as AI-assisted prototyping, generative design, and AI-driven user research analysis.
  • • Foster a psychologically safe environment where team members can experiment with AI tools, share both successes and failures, and unlearn outdated practices.
  • • Actively integrate AI into your own design process and transparently share your methodology with the team to elevate collective capability.
  • • Ensure coherence and quality across B2B, B2C, and two-sided platform experiences that span partner, member, and coach user journeys.
  • • Drive upstream design involvement by influencing product direction early in the ideation phase, not just executing on PM-defined requirements.
  • • Maintain high craft standards while managing multiple complex product areas simultaneously, requiring systems thinking and cross-domain design expertise.

🎯 Requirements

  • • 7+ years of product design experience, including direct people management of product designers
  • • Experience managing product designers across multiple product areas simultaneously, including B2B, B2C, and two-sided platforms
  • • Strong systems thinking and ability to maintain design coherence across interconnected surfaces
  • • Proven track record of embedding design upstream in product development, not just executing on PM direction
  • • Proficiency with Figma and modern design tools, including prototyping and design systems workflows
  • • Experience using AI-powered design tools (e.g., AI-assisted prototyping, generative design, AI-driven user research analysis)

🏖️ Benefits

  • • Access to BetterUp coaching for yourself and one friend or family member
  • • Competitive compensation plan with opportunity for advancement
  • • Medical, dental, and vision insurance
  • • Flexible paid time off including 4 BetterUp Inner Workdays and 5 Volunteer Days per year
  • • Learning and Development stipend
  • • Company-wide Summer & Winter breaks and year-round charitable contribution on behalf of BetterUp

Skills & Technologies

Onsite
$210k-260k

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About BetterUp, Inc.

BetterUp is a San Francisco-based human transformation company that provides a mobile coaching and development platform combining behavioral science, AI, and certified coaches. Its offerings include one-to-one coaching, group sessions, and digital content focused on leadership development, well-being, diversity, and performance for individuals, teams, and large enterprises. The company serves Fortune 1000 clients and government agencies, measuring behavioral change through analytics and longitudinal research. Founded in 2013, BetterUp operates globally with offices across North America and Europe, delivering scalable coaching programs designed to improve engagement, resilience, and organizational culture.

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