Product Lead

📋 Description

• • GrowthX AI is at the forefront of a significant market shift, driven by evolving buyer behavior and the transformative power of Artificial Intelligence. We are building the modern growth engine for marketing teams, offering an operating system that unifies powerful AI workflows with expert guidance to convert content into compounding organic growth. Since our launch in 2024, we've experienced rapid growth, securing a $12M Series A led by Madrona Venture Group and partnering with over 60 companies, from high-growth startups to industry leaders like Lovable, Webflow, Ramp, Superhuman, Strapi, Abnormal Security, and Augment Code. We are seeking a Product Lead to join our dynamic team and play a pivotal role in shaping the future of our product portfolio.
• • This is a hands-on, 'builder' role where product and engineering are deeply integrated. As a Product Lead, you will not be writing specs for others to build; instead, you will be in the trenches, actively participating in the product development lifecycle. This includes wireframing features using AI-assisted tools like Claude, leading day-to-day product operations, performing quality assurance on new versions, fixing bugs, and creating the necessary content and enablement materials to support the team's shipping efforts. Your ability to dive deep, understand technical trade-offs, and contribute directly to the codebase will be crucial.
• • Our product suite consists of two core engines: Services and Software. The Services engine focuses on B2B content marketing, generating significant revenue through engagements aimed at helping companies win in an AI-first discovery landscape. The Software engine comprises three distinct products designed to power this shift:
• • CheckThat: This product serves as the open AI visibility index for B2B, akin to Crunchbase for funding or G2 for reviews, but specifically focused on how AI perceives brands.
• • ContentOS: This is the system that transforms AI-driven insights into high-performing content.
• • Output.ai: This product provides AI workflows that empower forward-deployed engineering teams.
• • As the Product Lead, you will own the product strategy and execution across this entire portfolio. Your responsibilities will be dynamic and will evolve with the company's growth. You might begin by focusing on scaling CheckThat, then transition to expanding our forward-deployed engineering offerings with Output.ai, or take ownership of key components within ContentOS. The scope of your work will be broad and impactful.
• • Key responsibilities will include:
• • Product Strategy: Collaborating closely with the CEO and CTO to define and shape the overall product strategy, translating high-level vision into actionable, tactical projects.
• • Bringing Clarity Through Building: Utilizing AI-assisted tools (e.g., Claude, Cursor) and rapid prototyping methods (e.g., ASCII wireframes, tldraw) to quickly bring product ideas to life. You will mock up features directly in code within actual repositories, not just in design tools, to derisk early-stage concepts and solidify decisions before significant engineering investment.
• • Working with Engineers: Engaging directly with the engineering team, pairing on development tasks, reviewing pull requests, and making critical technical trade-off decisions. Credibility within the codebase is essential.
• • Growth and Metrics: Owning key conversion funnels, meticulously tracking essential metrics, running experiments, and making data-driven decisions to optimize product performance and eliminate underperforming features.
• • User Research: Conducting direct user research to validate product ideas, deeply understand user problems, and ensure solutions are aligned with market needs before development begins.
• • Cross-Product Integration: Identifying and implementing opportunities to connect and integrate the functionalities across CheckThat, ContentOS, and Output.ai, creating a cohesive and powerful user experience.
• • We are looking for a Product Engineer at heart – someone who enjoys coding but is even more passionate about building impactful products and driving them in the right direction. You should possess excellent communication skills, both written and verbal, enabling you to run effective meetings, articulate complex ideas simply, and hold strong opinions loosely. You must have the ability to quickly become an expert in new domains and demonstrate extreme curiosity, digging deep to understand how things truly work. An organized and operational mindset is key, with strong project management skills to keep initiatives on track and ensure attention to detail. You should be AI-native, using AI tools daily and understanding their capabilities and limitations. Familiarity with B2B SaaS, PLG, freemium models, and conversion funnels is highly desirable. While we are a remote company, proximity to San Francisco is a plus due to close collaboration with the CEO and CTO, and overlap with US West Coast time zones is critical.