Job Overview
Location
San Francisco (HQ)
Job Type
Full-time
Category
Product Management
Date Posted
June 24, 2026
Full Job Description
📋 Description
- • Product Manager - Creator Activation at Substack, focused on helping new creators achieve early traction and sustained growth by shaping product experience, guidance, and feedback loops.
- • Day-to-day responsibilities include developing creator activation strategy, measuring growth and network health, building roadmaps, running experiments, and leading cross-functional teams across product, design, engineering, and analytics.
- • Substack is building a new economic engine for culture, empowering independent creators to publish, share, and monetize their work through subscriptions with creative freedom and direct audience connection.
- • In this role, you will learn to define activation metrics, build scalable product systems, influence go-to-market strategy, and drive impact on creator outcomes and network health through data-informed product decisions.
🎯 Requirements
- • 4+ years of experience as a Product Manager
- • Strong creator empathy and understanding of creator goals and platform tradeoffs
- • Excellent analytical skills, competence in SQL, and experience with BI tools for defining metrics and building measurement frameworks
- • Experience running experiments and shipping iterative improvements to onboarding, education, or activation funnels
- • Strong communication skills: able to write strategy docs, blog posts, and present regularly to the company
- • Comfortable operating at every level of abstraction from high-level strategy to detailed CTA copy
🏖️ Benefits
- • Market-competitive salary ($190,000–$230,000 cash compensation range)
- • Equity for all full-time roles
- • Exceptional benefits (as part of Substack's compensation package)
- • Opportunity to work on a mission-driven platform enabling independent expression and a better business model for creators
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Substack Inc.
Substack operates a publishing platform that lets writers send digital newsletters and charge subscription fees. Founded in 2017, the company provides email distribution, website hosting, payment processing, analytics and design tools, enabling independent journalists and subject experts to earn revenue directly from readers while retaining ownership of their content and subscriber lists.
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