Product Manager - Growth

📋 Description

• • Bitstack Technologies SAS is on a mission to rebuild finance from the ground up, empowering individuals to achieve financial freedom through a more open and inclusive financial system. Since its inception in 2021, Bitstack has evolved from a simple spare change Bitcoin investment tool into a comprehensive crypto-native bank, serving over 300,000 users with innovative ways to save, spend, and grow their money. We are a dynamic and ambitious team of operators dedicated to moving at speed, meticulously focusing on details, and crafting products that users genuinely love. Joining Bitstack offers a unique opportunity to not only influence our product roadmap but also to shape the very culture and operational practices of our growing organization. Our commitment to innovation and user satisfaction is further validated by the backing of industry-leading VCs such as Y Combinator, 13books Capital, Stillmark, and Serena.
• • The Growth team at Bitstack is pivotal in accelerating our company's impact by focusing on enhancing user activation, engagement, retention, and overall revenue. Within our agile, squad-based organizational structure, product decisions are a collaborative effort involving Product Managers, Designers, and Engineers. As a Growth Product Manager, you will be an integral part of a dedicated growth squad, tasked with driving measurable, compounding growth across our entire product ecosystem.
• • Your core mission is clear yet profoundly ambitious: to translate user behavior into sustainable, long-term growth for Bitstack. This role is fundamentally a product-centric position, distinct from marketing, with a strong emphasis on developing robust systems, conducting insightful experiments, and building features that directly contribute to user activation, referral programs, customer retention, and monetization strategies.
• • As a Growth Product Manager at Bitstack, your responsibilities will encompass owning critical growth outcomes. You will collaborate closely with your squad to define, monitor, and enhance key performance indicators (KPIs) across activation, referral, retention, and revenue streams. A crucial aspect of your role will be to meticulously define success criteria and ensure proper event tracking is in place *before* any development begins. You will leverage data rigorously to inform decisions, determining whether to scale successful initiatives, adjust underperforming ones, or discontinue those that do not meet objectives.
• • You will be instrumental in identifying high-leverage growth opportunities by conducting in-depth analyses of user behavior, pinpointing drop-off points within user funnels, and examining cohort retention patterns. This analytical approach will guide the design and execution of experiments across various product touchpoints, including onboarding flows, referral mechanisms, customer lifecycle management, pricing strategies, and in-product engagement prompts.
• • A significant part of your day-to-day will involve close partnership with our talented design and engineering teams. You will be responsible for clearly articulating hypotheses, defining the scope of work, and proactively removing any impediments to ensure experiments are shipped rapidly without compromising on the quality and integrity of the product.
• • You will play a key role in optimizing the user onboarding and activation process, aiming to reduce friction points, accelerate the time-to-value for new users, and ensure they quickly experience the core benefits and "aha" moments that drive long-term engagement.
• • Furthermore, you will be tasked with designing and implementing effective referral and viral loops, creating mechanisms that naturally encourage existing users to invite new members and thereby amplify our organic growth trajectory.
• • Enhancing user retention and engagement will be another critical focus. This involves building innovative features, developing timely lifecycle triggers, and creating habit-forming loops that foster sustained and increased long-term usage of the Bitstack platform.
• • You will also contribute to our monetization strategy by designing and testing various pricing models, packaging options, and revenue-generating features, ensuring these initiatives are strategically aligned with overarching business objectives.
• • Finally, a commitment to continuous measurement and iteration is paramount. You will ensure that post-launch tracking is systematic, efficient, and directly linked to demonstrable, measurable impact on our key growth metrics.