Product Manager I, Growth

📋 Description

• • Join Coinbase, a leader in the cryptocurrency space, and contribute to our mission of increasing economic freedom globally by shaping the future of the emerging onchain platform.
• • As a Product Manager I on the Growth Activation team, you will play a pivotal role in optimizing the new user experience, transforming sign-ups into activated and retained customers.
• • This role is integral to the Consumer Growth organization, focusing on the critical journey from a user's first interaction with Coinbase to their initial successful transaction.
• • You will be instrumental in developing and executing the product strategy and roadmap for key areas including the New User Experience (NUX), User Lifecycle management, Multi-Product Discovery, and New User Incentives.
• • Your primary objective will be to ensure new users can seamlessly complete essential steps like KYC verification, adding a payment method, and making their first investment on the platform.
• • Leverage a data-driven, experimental approach to deeply understand user behavior and identify friction points within the activation funnel.
• • Analyze activation funnels and dashboards meticulously to pinpoint where new users encounter drop-offs, quantify the impact of these drop-offs, and formulate clear, experiment-backed solutions.
• • Translate complex user journeys and business needs into concise, actionable product requirements and user stories.
• • Collaborate closely with Engineering and Design teams to iterate on and improve NUX flows, incentive programs, and related user interface elements.
• • Spearhead A/B testing initiatives across the user's first 30 days, encompassing onboarding, incentives, and other critical touchpoints, in partnership with Data Science and experimentation specialists.
• • Interpret A/B test results, derive actionable insights, and recommend subsequent steps to drive continuous improvement.
• • Foster strong cross-functional collaboration with adjacent teams such as Identity, Onboarding, Payments, Incentives, and Growth Foundations.
• • Ensure that activation experiences are technically robust, cohesive, of the highest quality, and consistent across all platforms.
• • Contribute to the operational excellence of Activation-owned services, including new user incentives, notification systems, and cross-product discovery features.
• • Participate in on-call rotations and work with engineering partners to maintain the reliability of critical new-user pathways, ensuring a smooth and dependable experience.
• • Drive product initiatives that reduce the time-to-first-transaction for new users, a key metric for early success and long-term engagement.
• • Contribute to laying the foundational elements for sustained user engagement and retention beyond the initial activation phase.
• • Embrace the challenge of solving the company's hardest problems, demonstrating a proactive and resilient approach.
• • Thrive in an intense, high-caliber work environment where collaboration and high performance are paramount.
• • Actively seek and incorporate feedback to continuously enhance your skills and contributions.
• • Contribute to a culture of innovation and continuous learning within the product and growth teams.
• • Understand and articulate the value proposition of crypto and blockchain technology to new users.
• • Stay abreast of industry trends and competitive landscape to inform product strategy.
• • Champion the voice of the user throughout the product development lifecycle.
• • Prepare and present product updates, insights, and strategic recommendations to stakeholders.
• • Define and track key performance indicators (KPIs) for the growth activation funnel.
• • Contribute to the overall product vision and strategy for consumer growth at Coinbase.
• • This role offers a unique opportunity to make a significant impact on user acquisition and retention at one of the world's leading cryptocurrency platforms.