Product Manager II - eCommerce Analytics & Business Intelligence (Adobe CJA)

DICK'S Sporting Goods, Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• Own the analytics and business intelligence product vision and roadmap for ecommerce measurement, reporting, and insights at DICK’S Sporting Goods.
• Define clear product outcomes and KPIs tied to ecommerce funnel performance including conversion rate, average order value (AOV), retention, and attribution.
• Prioritize analytics initiatives based on business impact, effort, and stakeholder needs across Ecommerce, Marketing, Merchandising, Growth, and Technology teams.
• Serve as the single point of accountability for all ecommerce analytics capabilities and ensure data-driven decision-making across the customer journey.
• Lead the implementation, configuration, and ongoing evolution of Adobe Customer Journey Analytics (CJA), including managing Connections, Data Views, Metrics, Dimensions, Segments, and Calculated Metrics.
• Enable cross-channel, person-based journey analysis spanning web, mobile app, point-of-sale (POS), CRM, and marketing data sources.
• Partner with data engineering teams on Adobe Experience Platform (AEP) ingestion, identity stitching, and schema design to support unified customer data.
• Support or lead migration projects from Adobe Analytics to Adobe Customer Journey Analytics, including validation and reconciliation of data outputs.
• Translate business questions into actionable analytics requirements, dashboards, and decision frameworks that drive optimization in conversion, engagement, and revenue.
• Ensure dashboards and reports are designed to drive action, not just visibility, and maintain data integrity and governance across self-service analytics tools.
• Standardize definitions for ecommerce metrics and KPIs across departments to ensure consistent reporting and alignment.
• Integrate analytics instrumentation early in the product development lifecycle and validate data quality and completeness before and after product launches.
• Collaborate closely with Ecommerce Product Managers to shape requirements and define success metrics for digital products.
• Partner with Engineering teams on analytics implementation, testing, and release validation to ensure accurate data capture and reporting.
• Work with Marketing, Ecomm, and UX teams to deliver insights that inform optimization decisions and improve customer experience.
• Educate stakeholders on CJA capabilities, analytics best practices, and how to interpret and act on data outputs.
• Write clear, testable analytics requirements and product requirement documents (PRDs) to guide development and implementation.
• Operate effectively in Agile/Scrum environments with strong prioritization and stakeholder management skills.
• Translate ambiguous business problems into structured, executable analytics solutions using deep understanding of ecommerce funnels and customer journeys.
• Maintain familiarity with data concepts including identity stitching, event instrumentation, schemas, and SQL-based datasets.
• Demonstrate working knowledge of experimentation, attribution modeling, and advanced analytics techniques to support strategic decision-making.

🎯 Requirements

• Bachelor’s Degree
• 5+ years of experience in product management, analytics product ownership, or digital analytics
• Proven hands-on experience with Adobe Customer Journey Analytics (CJA)
• Deep understanding of ecommerce metrics, funnels, and customer journeys
• Experience working with Adobe Experience Platform (AEP) strongly preferred
• Comfortable working with SQL-based datasets and collaborating with data engineering teams

🏖️ Benefits

• Competitive total rewards package including incentive and equity components
• Generous suite of benefits including paid leave compliant with all state requirements
• Opportunity to work remotely across the United States
• Access to benefits resources via www.benefityourliferesources.com

Skills & Technologies

Product Management

Remote

Degree Required

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DICK'S Sporting Goods, Inc.

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About DICK'S Sporting Goods, Inc.

DICK'S Sporting Goods, Inc. is a leading U.S. omni-channel retailer of sporting goods, athletic apparel, footwear, and outdoor equipment. Founded in 1948 and headquartered in Coraopolis, Pennsylvania, the company operates more than 700 stores under the DICK'S Sporting Goods, Golf Galaxy, Field & Stream, and Public Lands banners, alongside e-commerce sites. It serves athletes and outdoor enthusiasts by offering products for team sports, fitness, hunting, camping, and golf, supported by in-store services such as equipment fitting and repair.

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