Product Manager (Web)

Codeway Dijital Hizmetler Anonim Şirketi

Job Overview

Location

Istanbul

Job Type

Full-time

Full Job Description

📋 Description

• Join Codeway, a globally recognized consumer tech powerhouse with over 400 million users worldwide, and play a pivotal role in shaping the future of our web products. Since 2020, we've successfully built and scaled more than 60 mobile applications across diverse categories like creativity, productivity, wellness, language learning, and entertainment. Our flagship apps, including Retake AI, Cleanup, Learna, and DramaPops, consistently rank as global leaders in their respective categories. In 2024, our relentless pursuit of innovation, sharp data-driven execution, and unwavering focus on product and marketing propelled us to become the most downloaded app publisher on iOS.
• As a Web Product Manager, you will be instrumental in driving the success of Learna AI's web experience. Reporting directly to the Head of Product and collaborating closely with the Executive Team, your primary focus will be on optimizing the web user journey, enhancing conversion rates, improving retention, and driving overall growth performance. This role demands a strategic thinker who can translate business objectives into actionable product strategies and effectively allocate engineering resources to achieve them.
• You will be deeply involved in every facet of the Learna web product lifecycle. This includes conducting systematic analyses of large datasets to uncover critical insights that will inform product roadmaps and yield impactful results. Your ability to derive meaningful business-related insights from data will be paramount in guiding product decisions and ensuring alignment with overarching business priorities.
• A key responsibility will be to understand the diverse needs and perspectives of various internal teams, including Data, Marketing, QA, and the Executive team. By fostering strong cross-functional collaboration, you will ensure that engineering efforts are strategically prioritized to address these needs, with a particular emphasis on optimizing Learna’s web funnels, user conversions, and retention metrics.
• You will be responsible for periodically re-prioritizing the Product Backlog, ensuring it remains aligned with the business priorities communicated by the Executive team. This involves clearly articulating the business value of proposed features and product releases to the product teams, ensuring a shared understanding of the intent and objectives behind every initiative.
• Your role extends to leading cross-functional teams from the initial concept phase through to product launch. This requires exceptional communication skills to guide diverse teams, ensuring seamless execution and timely delivery of high-impact web experiences.
• Continuous market analysis is crucial. You will be tasked with benchmarking, monitoring, and understanding evolving market needs, customer requirements, competitive landscapes, and emerging technologies. This intelligence will inform strategic product development and ensure Learna remains at the forefront of innovation.
• A significant part of your work will involve iterating on the product through A/B testing and leveraging data to make informed decisions regarding UX/UI optimization and monetization strategies. You will also focus on optimizing and tracking monetization channels to enhance Lifetime Value (LTV), ensuring the long-term financial health of the product.
• You will oversee the testing of ongoing tasks, ensuring that all development activities remain on schedule and meet quality standards. This proactive approach to project management guarantees efficient progress and successful product iterations.
• This position offers a unique opportunity to develop both your technical and soft skills, building a strong foundation for a career in product development. You will gain invaluable experience in scaling high-performing web products that are integral to a global mobile app ecosystem. By joining a team that champions a strong culture, integrates marketing insights, and collaborates seamlessly with engineers, you will contribute to creating a high-converting, high-impact web experience for Learna AI, embodying the qualities of a truly exceptional product professional.

🎯 Requirements

• Technical background or experience in relevant fields (e.g., software engineering, data analysis, product management).
• Proven analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Strong understanding of web product lifecycles, user funnels, conversion optimization, and A/B testing methodologies.
• Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and articulate product vision.
• Proficiency in English (reading, writing, and speaking).

Skills & Technologies

iOS

Product Management

Onsite

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Codeway Dijital Hizmetler Anonim Şirketi

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About Codeway Dijital Hizmetler Anonim Şirketi

Codeway is a Turkish mobile app studio that develops and publishes consumer utility and entertainment applications. Founded in 2019 and headquartered in Istanbul, the company creates AI-driven tools, hyper-casual games and lifestyle apps distributed globally on iOS and Android. Its portfolio includes face animation, photo enhancement, chatbot and casual gaming titles that have reached hundreds of millions of downloads. Codeway handles end-to-end product development, growth marketing and data analytics in-house, operating a subscription-based revenue model across multiple apps while continuously testing new concepts and optimizing user engagement metrics.

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