Product Marketing Lead, API Models & Research

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• The Product Marketing team shapes how OpenAI brings its research, models, and products to market.
• We work across Research, Product, Engineering, Sales, Communications, and Marketing to translate technical advances into clear customer value, compelling market narratives, and go-to-market strategies that drive meaningful adoption.
• The ideal candidate combines the technical depth needed to earn the trust of researchers and engineers with exceptional product marketing judgment and enterprise go-to-market experience.
• This is a highly senior individual contributor role for a hands-on leader who can set portfolio strategy, influence executives, partner closely with Sales, and raise the standard for model marketing across OpenAI.
• The Product Marketing Lead will own the business marketing strategy for OpenAI’s API and model portfolio, spanning flagship frontier models, specialized domain models, and multimodal capabilities.
• The Product Marketing Lead will define launch architecture, positioning, priority audiences, demonstrations, and sustained adoption plans that extend beyond announcement day.
• The Product Marketing Lead will build trusted, embedded relationships with Research, Product, and Engineering, developing an early understanding of model capabilities, evaluations, tradeoffs, and technical milestones.
• The Product Marketing Lead will help shape roadmap decisions, launch readiness, and how technical advances are brought to market.
• The Product Marketing Lead will translate model capabilities into differentiated business value, priority use cases, audience and industry narratives, and adoption models that help enterprises move from experimentation to scaled deployment.
• The Product Marketing Lead will partner closely with Sales, Solutions, Customer Success, Partnerships, and regional teams to develop customer-facing narratives, enablement, proof points, and activation plans.
• The Product Marketing Lead will create feedback loops connecting customer and market needs with Product and Research priorities.
• The Product Marketing Lead will make complex research, APIs, evaluations, model capabilities, and engineering advances understandable and consequential without losing technical nuance.
• The Product Marketing Lead will partner with Communications, Safety, Policy, and Legal to ensure technical and product claims are precise, evidence-backed, and responsible.
• The Product Marketing Lead will align Research, Product, Engineering, Sales, Communications, Developer Marketing, Business Marketing, Creative, and International teams around clear priorities and decisions.
• The Product Marketing Lead will define and measure success across customer understanding, demand, progression, API usage, and business adoption.

🎯 Requirements

• 12+ years of product marketing experience, including senior ownership of complex B2B, enterprise, developer, platform, cloud, or AI products and portfolios.
• Can understand frontier AI systems, model families, multimodal capabilities, evaluations, tradeoffs, APIs, and research or engineering advances deeply enough to communicate about them accurately.
• Have successfully developed positioning, audience strategies, launch plans, demonstrations, and sustained marketing programs across a portfolio of technical products or capabilities.
• Bring deep experience partnering with Sales and customer-facing teams to build go-to-market strategies, enablement, use cases, and adoption programs that move businesses from interest to meaningful usage.
• Have exceptional strategic and editorial judgment, with a record of translating complex technical capabilities into clear, differentiated, and credible business narratives without overclaiming.
• Can align senior leaders across Research, Product, Engineering, Sales, Communications, and Marketing when facts are incomplete, markets are moving quickly, or viewpoints diverge.
• Use customer insights, market signals, adoption data, and qualitative feedback to prioritize work and measure impact.
• Move comfortably between long-range strategy and hands-on execution.
• Have experience launching and driving adoption of frontier models, AI platforms, APIs, developer tools, or other rapidly evolving technical products.
• Have marketed specialized technologies to industries or functions such as cybersecurity, life sciences, or other regulated domains.
• Have brought multimodal capabilities—such as voice, image, video, or real-time interaction—to business or developer audiences.
• Have experience navigating high-stakes technical claims and partnering across Safety, Policy, Legal, Security, or responsible-innovation teams.
• Use AI tools thoughtfully across research, positioning, prototyping, campaign development, and measurement.

🏖️ Benefits

• 12+ years of product marketing experience, including senior ownership of complex B2B, enterprise, developer, platform, cloud, or AI products and portfolios.
• Can understand frontier AI systems, model families, multimodal capabilities, evaluations, tradeoffs, APIs, and research or engineering advances deeply enough to communicate about them accurately.
• Have successfully developed positioning, audience strategies, launch plans, demonstrations, and sustained marketing programs across a portfolio of technical products or capabilities.
• Bring deep experience partnering with Sales and customer-facing teams to build go-to-market strategies, enablement, use cases, and adoption programs that move businesses from interest to meaningful usage.
• Have exceptional strategic and editorial judgment, with a record of translating complex technical capabilities into clear, differentiated, and credible business narratives without overclaiming.
• Can align senior leaders across Research, Product, Engineering, Sales, Communications, and Marketing when facts are incomplete, markets are moving quickly, or viewpoints diverge.
• Use customer insights, market signals, adoption data, and qualitative feedback to prioritize work and measure impact.
• Move comfortably between long-range strategy and hands-on execution.
• Have experience launching and driving adoption of frontier models, AI platforms, APIs, developer tools, or other rapidly evolving technical products.
• Have marketed specialized technologies to industries or functions such as cybersecurity, life sciences, or other regulated domains.
• Have brought multimodal capabilities—such as voice, image, video, or real-time interaction—to business or developer audiences.
• Have experience navigating high-stakes technical claims and partnering across Safety, Policy, Legal, Security, or responsible-innovation teams.
• Use AI tools thoughtfully across research, positioning, prototyping, campaign development, and measurement.

Skills & Technologies

Backend

Senior

Hybrid

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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