Product Marketing Lead, Lines of Business & Industries

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• The Product Marketing team shapes how OpenAI brings its research, models, and products to market.
• We work across Product, Research, Sales, Solutions, Partnerships, Communications, and Marketing to understand customer needs, define compelling narratives, and help organizations realize meaningful value from AI.
• The Product Marketing team shapes how OpenAI brings its research, models, and products to market.
• We work across Product, Research, Sales, Solutions, Partnerships, Communications, and Marketing to understand customer needs, define compelling narratives, and help organizations realize meaningful value from AI.
• The Product Marketing team shapes how OpenAI brings its research, models, and products to market.
• We work across Product, Research, Sales, Solutions, Partnerships, Communications, and Marketing to understand customer needs, define compelling narratives, and help organizations realize meaningful value from AI.
• We are seeking a senior product marketing leader to define how OpenAI creates value for the functions and industries within every company.
• You will develop the strategy connecting our models and business products to the needs of specific lines of business and priority sectors—turning a broad portfolio into clear audience narratives, use cases, customer proof, and go-to-market motions.
• You will identify the highest-value audiences and workflows, create coherence across our industry and functional stories, and mobilize teams around a focused portfolio strategy.
• This is a highly senior individual contributor role with company-wide influence and the opportunity to help shape the team and its operating model.
• In this role, you will set the product marketing strategy across priority lines of business and industries, including segmentation, opportunity sizing, portfolio choices, and the relationship between functional and sector narratives.
• You will define how OpenAI helps core business functions transform their work, grounded in clear buyer and practitioner insights, messaging, workflows, adoption paths, and proof.
• You will build differentiated narratives and activation plans for priority industries, accounting for distinct buyers, operating models, trust requirements, partners, and market dynamics.
• You will create a durable system for use cases, demonstrations, customer evidence, ROI stories, and executive narratives that make OpenAI’s value tangible and defensible.
• You will translate strategy into launches, campaigns, field plays, partner motions, executive programs, content, events, and enablement spanning the customer journey.
• You will turn customer, field, product, usage, research, and competitive insights into sharper priorities and stronger feedback loops.
• You will align senior stakeholders across Product, Research, go-to-market, and Marketing around a coherent portfolio strategy.
• You might thrive in this role if you have 12+ years of experience in product marketing, industry marketing, solutions marketing, enterprise go-to-market, or an adjacent technical marketing discipline.
• You will have successfully set strategy across complex product portfolios, multiple audiences, and cross-functional teams.
• You will lead effectively through influence and can build alignment among senior peers in ambiguous, rapidly changing environments.
• You will bring deep experience defining personas, lines of business, industries, workflows, and market opportunities using customer research, market data, and field insights.
• You will translate models, APIs, platforms, and business products into credible value for executives, IT leaders, developers, practitioners, and buyers in regulated environments.
• You will have built positioning, use-case libraries, launch systems, customer-proof programs, field plays, campaigns, and feedback loops that improved adoption and commercial outcomes.
• You will be an exceptional writer, presenter, and facilitator with strong judgment in high-stakes settings.
• You will move comfortably between long-range strategy and hands-on execution while improving the quality and repeatability of the broader team’s work.
• You will have direct experience building industry or line-of-business marketing for enterprise software, cloud, data, developer, or AI platforms.
• You will understand the governance, procurement, evidence, and responsible-adoption requirements of regulated or high-trust sectors.
• You will have marketed APIs, model-based products, developer tools, or technical platforms to both business and technical audiences.
• You will have supported global field teams, strategic accounts, partners, or executive engagement programs.
• You will have mentored senior marketers or helped build and scale a product marketing function.

🎯 Requirements

• 12+ years of experience in product marketing, industry marketing, solutions marketing, enterprise go-to-market, or an adjacent technical marketing discipline.
• Experience setting strategy across complex product portfolios, multiple audiences, and cross-functional teams.
• Ability to lead effectively through influence and build alignment among senior peers in ambiguous, rapidly changing environments.
• Deep experience defining personas, lines of business, industries, workflows, and market opportunities using customer research, market data, and field insights.
• Ability to translate models, APIs, platforms, and business products into credible value for executives, IT leaders, developers, practitioners, and buyers in regulated environments.

🏖️ Benefits

• Competitive salary and benefits package.
• Opportunity to work with a leading AI research and deployment company.
• Hybrid work model of 3 days in the office per week.
• Relocation assistance to new employees.
• Occasional travel required.
• Opportunity to shape the future of technology.
• Equal opportunity employer.

Skills & Technologies

Senior

Hybrid

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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