Job Overview
Location
Mexico - Mexico City
Job Type
Contract
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • Product Marketing Lead (SaaS) at Hangar Aviation Technologies, Inc. is a strategic, hands-on role responsible for owning positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This role is critical to translating complex technical capabilities—especially AI-driven features—into clear, compelling customer value that drives adoption, sales enablement, and market differentiation in a competitive landscape.
- • The person will drive product launches, develop customer-facing content, and partner cross-functionally with Product, Sales, and Marketing to ensure alignment between roadmap, messaging, and enablement. Success is measured by effective positioning, strong sales collateral, and consistent market resonance that supports revenue growth and brand authority.
- • Hangar Aviation Technologies, Inc. operates as a remote-first talent connector, linking top global professionals with vetted employers offering competitive pay and real growth opportunities. The company thrives in a fully distributed environment, serving US- and UK-based clients while building long-term remote careers for its team members.
- • The role offers the opportunity to deepen expertise in SaaS product marketing, master AI-powered product storytelling, and influence go-to-market strategy at a growth-stage company. The successful candidate will refine their ability to bridge technical depth with market clarity, build scalable enablement assets, and shape how innovative products are perceived and sold in competitive B2B markets.
- • Own and evolve product positioning, messaging frameworks, and value propositions by conducting customer and market research, analyzing competitive landscapes, and distilling complex product features into clear, differentiated narratives that resonate with target buyer personas and support long-term brand positioning.
- • Plan and execute go-to-market strategies for new feature launches, product updates, and portfolio expansions, including defining launch timelines, identifying target audiences, selecting channels, and coordinating with Product, Sales, and Marketing to ensure seamless execution and measurable impact on adoption and pipeline.
- • Develop compelling customer-facing content such as website copy, sales decks, product pages, email campaigns, and launch materials that translate technical and AI-powered capabilities into benefit-driven language, using storytelling techniques to engage stakeholders and drive conversion across the buyer journey.
- • Translate technical and AI-powered product capabilities into clear, differentiated customer value by working closely with Product and Engineering to understand underlying functionality, then crafting messaging that highlights outcomes, ROI, and unique advantages over alternatives in a way that is accessible to non-technical audiences.
- • Partner closely with Product, Sales, and Marketing teams to align on roadmap priorities, ensure messaging consistency, and co-create enablement assets; participate in product reviews, sprint planning, and launch readiness meetings to maintain alignment and responsiveness to evolving priorities.
- • Support Sales with training materials, battlecards, objection handling guides, and enablement assets that equip reps to effectively communicate value, differentiate from competitors, and navigate complex sales cycles; conduct training sessions and provide ongoing support to improve win rates and deal velocity.
- • Conduct ongoing competitive and market research to monitor industry trends, competitor positioning, and customer sentiment; use insights to refine messaging, identify gaps in the market, and inform strategic decisions around product evolution and GTM approach.
🎯 Requirements
- • Proven experience in Product Marketing within a SaaS environment, with a demonstrated ability to own both strategy and execution of positioning, messaging, and go-to-market plans for B2B technology products.
- • Exceptional writing, storytelling, and communication skills, with a track record of producing high-quality customer-facing content such as website copy, sales decks, and launch materials that clearly articulate complex value propositions.
- • Experience collaborating closely with Product and Sales teams to align roadmap, messaging, and enablement, including participation in cross-functional planning and launch readiness activities.
- • Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and proven experience working with US- or UK-based companies; candidates without this background will not be considered.
🏖️ Benefits
- • Fully remote work arrangement with flexibility to operate within US time zones (EST–PST), enabling a balanced lifestyle while collaborating with global teams and clients.
- • Opportunity to work with fast-growing global companies through Hangar’s vetted employer network, gaining exposure to innovative SaaS products and high-impact marketing challenges.
- • Competitive pay and real growth opportunities, including professional development and career advancement within a remote-first organization that values long-term talent relationships.
- • Access to modern collaboration and productivity tools (Slack, Google Workspace, Notion, Asana, Jira, HubSpot, Salesforce, Google Analytics) that support efficient workflows and skill development in industry-standard platforms.
- • Engagement in a dynamic, execution-focused environment where strategic thinking and hands-on delivery are equally valued, allowing for meaningful impact on product success and market positioning.
Skills & Technologies
Senior
Remote
About Hangar Aviation Technologies, Inc.
Provider of an online platform that connects aircraft owners and operators with certified pilots and instructors for on-demand charter, rental, training and ferry flights. The marketplace vets pilots, manages scheduling, payment and insurance, giving owners access to qualified crew while enabling pilots to find work across piston, turboprop and jet aircraft nationwide. Based in Austin, Texas, the company serves private owners, flight schools, charter operators and corporate flight departments seeking flexible pilot staffing solutions.
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