Product Marketing Leader

Lumana Inc.

Job Overview

Location

State of New York

Job Type

Full-time

Full Job Description

📋 Description

• The Product Marketing Leader guides how Lumana positions, launches, and communicates its AI-first video security platform to the market.
• This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.
• This is a highly global cross-functional role at the center of Product, Marketing, Sales, and Customer Success.
• You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail.
• You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches.
• This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution.
• The AI video surveillance market will more than double to $14.6B in the next four years.
• Every camera in every building becomes a candidate for AI. Lumana can be the clear market leader.
• We have product-market fit and real momentum. What we do next decides whether we win the category.
• Lumana is at an inflection point. We have product-market fit and real momentum. What we do next decides whether we win the category.
• This role sits at the center of that decision: where we go to market, how we position to win, and where we place our biggest bets.
• The person in this seat designs how Lumana grows.

🎯 Requirements

• Must Have:
• 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan.
• Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm.
• Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve.
• Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software.
• Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.
• Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value.
• Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution.
• Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution.
• Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.
• Nice to Have:
• Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies.
• Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets.
• Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments.

🏖️ Benefits

• Competitive Pay: Strong base salary + variable
• Equity & Upside: Own a piece of what you're building
• Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
• Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
• Product Influence: Your voice matters—sales feedback directly shapes our roadmap
• Health & Wellness: Comprehensive medical, dental, and vision coverage
• Time Off: 15 days PTO, 10 paid holidays, and sick leave
• Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup
• Remote-Friendly: Flexible hybrid/remote work arrangements depending on location
• Parental Leave: Paid parental leave for new parents
• Work Setup: $500 home office stipend and top-tier equipment provided

Skills & Technologies

Senior

Remote

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Lumana Inc.

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About Lumana Inc.

Lumana Inc. empowers organizations to transform their existing camera infrastructure into intelligent AI agents, enhancing security, safety, and operational efficiency. Their enterprise platform, powered by the proprietary VIA-1 video intelligence model, offers automated monitoring, streamlined incident response, accelerated investigations, and actionable insights derived from video data. Lumana serves a diverse range of industries including education, manufacturing, government, retail, healthcare, and hospitality, with deployments across more than 50,000 cameras. This scalable solution provides best-in-class accuracy, significantly reducing false alerts and enabling teams to see, understand, and act effectively when it matters most.

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