Product Marketing Manager

Help Scout, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• We're looking for a Product Marketing Manager to help Help Scout stand out in a crowded, fast-growing market — by telling compelling stories, building memorable product moments, and sharpening our competitive edge.
• Your goal is to help customers and prospects truly understand the value and vision of Help Scout's platform, and build awareness of the new features and functionality we're adding along the way.
• You'll report to our Lead Product Marketing Manager, learning the craft alongside a seasoned team while owning real, visible work from day one.
• As part of the Marketing team, you'll partner closely with sales, content, brand, product managers, product ops, and design to shape how our products are understood and experienced by the market — and by everyone inside Help Scout.
• You'll enable the whole company by helping equip sales, support, and teammates across Help Scout to understand and clearly articulate the value of what we ship.
• You'll put customers at the center of our storytelling by supporting a long-term program that spotlights how real businesses scale delight with Help Scout.
• You'll help take products to market by working with Sales, Marketing, Product Managers, and Support to contribute to launches that land with clear positioning and messaging.
• You'll co-lead seasonal product release events by supporting our Lead PMM on the strategy and execution of our biannual product release events.
• You'll contribute to competitive intelligence by helping gather and synthesize market and competitive research to inform positioning, support sales, and position Help Scout to win.
• You'll produce compelling product content across touchpoints — email newsletters, social channels, in-app messages, and internal enablement materials.

🎯 Requirements

• You have a few years of experience in marketing, sales, or product, and you're eager to deepen and sharpen your skills alongside a seasoned team.
• You understand the landscape of B2B SaaS and product-led growth.
• You're a storyteller at heart, able to write strong narratives that make complex products feel simple, human, and memorable.
• You're highly collaborative, comfortable working across product, marketing, sales, support, design, and leadership to pull off cross-functional projects.
• You're a self-starter with strong project management skills, able to keep several initiatives moving at once without losing sight of the details.
• You hold a high bar for excellence, ensuring the work reflects the craft and quality Help Scout is known for.

🏖️ Benefits

• Competitive salary and an internal, transparent salary formula based on market data.
• Flexible time off – you choose the holidays and vacations that make sense for you.
• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care.
• A home office stipend to help you get set up and productive.
• A co-working stipend up to $300 a month if you choose to work out of your house.
• A yearly professional development stipend of $1,800 to help you grow in your craft.
• Top tier health insurance for you and your dependents if you’re in the U.S. or Canada.

Skills & Technologies

Remote

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Help Scout, Inc.

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About Help Scout, Inc.

Help Scout provides cloud-based customer support software that combines shared inboxes, knowledge base publishing, and live chat into one platform designed for growing businesses. Founded in 2011, the company offers tools for email management, customer self-service, and proactive messaging, emphasizing simplicity and team collaboration. Its products serve SaaS, e-commerce, and online service companies seeking to scale support without compromising a personalized customer experience. Help Scout operates as a fully remote organization serving thousands of customers worldwide while maintaining a focus on transparency and sustainable growth.

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